Ensuring all technical processes and implementations are in place to facilitate a compliant transfer and safe usage of consumer data.
Traditionally used for television buying; a block of time that divides the day into segments for purchase, scheduling and delivery (e.g., primetime).
A unique piece of code assigned to an automated ad buy, used to match buyers and sellers individually, based on a variety of criteria negotiated...
Demand-Side Platform; software used to purchase advertising in an automated fashion, allowing advertisers to buy impressions across a range of publisher sites through ad exchanges....
The process of older technology becoming obsolete, usually because it has been superseded by newer technology.
The use of advertising using visual methods to direct target audiences. This can be shared on various channels.
A form of online advertising where an advertiser‘s message is shown on a web page, generally set off in a box at the top or...
Designated Market Area; as defined by Nielsen, DMAs divide the country into different regional markets by population centers (e.g., San Francisco Bay Area).