The ratio of ad requests that are successfully filled in relation to the total number of ad requests made, expressed in percentage.
A small text file placed directly by a website/brand/publisher on the user's computer, tracking their activity only on that website. Example- a clothing brand saves...
Data directly collected by a brand – typically through e-commerce sites and company websites – about the actions their users take while on that site....
The number of times an ad is delivered to the same browser in a single session or time period.