• June 6, 2022

Script

Scripts gather information on website users so businesses can create personalized experiences for consumers.
  • June 15, 2022

Second-Party Data

When a company makes its first-party data directly available to another company, which then uses it to sell ads.
  • June 17, 2024

Sell-Through Rate

The percentage of ad inventory sold as opposed to traded or bartered.
An ad revenue model that focuses on weight or percentage among other advertisers; used to represent the relative portion of ad inventory available to a...
  • April 18, 2022

Smart Devices

A smart device is an electronic device that has the ability to connect with other devices through internet connection.
  • April 18, 2022

Streaming

Streaming refers to any media distributed over the internet. This can be done on either computers or mobile devices, as long as they are connected...
  • June 16, 2022

Streaming Radio

Specifically refers to digital audio content that is pre-recorded...
  • June 16, 2022

Streaming TV

Specifically refers to television content distributed over the internet