Scripts gather information on website users so businesses can create personalized experiences for consumers.
When a company makes its first-party data directly available to another company, which then uses it to sell ads.
The percentage of ad inventory sold as opposed to traded or bartered.
An ad revenue model that focuses on weight or percentage among other advertisers; used to represent the relative portion of ad inventory available to a...
A smart device is an electronic device that has the ability to connect with other devices through internet connection.
Streaming refers to any media distributed over the internet. This can be done on either computers or mobile devices, as long as they are connected...
Specifically refers to digital audio content that is pre-recorded...
Specifically refers to television content distributed over the internet