The new audience marketing screen within fullthrottle.ai’s platform brings identification, marketing activity, and measurement together in a single view, giving you a clear look at how website visitors move through the customer journey. Explore household identification data, review audience activation across marketing channels, and see how engagement is tracked throughout the selected reporting period.

This demo walks through the key metrics available within the screen, including newly identified and returning households, marketing delivery across channels, and conversion measurement tied to sales and appointments. You’ll learn how to navigate the reporting tools, drill into the underlying data, and better understand the impact of your audience marketing efforts.

Use this screen as a single hub for seeing how your audience efforts are paying off. Choose any month to view the full story, from who visited your site, to who received your ads and mail, to who went on to buy. Visitors are separated into first-time and returning households, while multi-unit buildings receive their own count, since they can be reached digitally but not by direct mail. Most figures open up to reveal the households behind them, and any identified household reached through a channel that later buys or books counts toward your overall results.