Can we put offers and incentives in the creative?

Yes.  However, these offers and incentives cannot have an expiration date.  The marketing of the shoppers is a 24/7 (every hour / every minute) task.  We cannot interrupt the creative.  Something to think about further; are all offers equal on all vehicles, is the dealer trying to sell a specific type of vehicle that the consumer may not have chosen for themselves?


The Power of HTTPS and How to Harness It to Grow Your Business

In the aftermath of the many security breaches over the past few years, secure websites are more important than ever before. Now, with a new Google policy on secure sites, it’s essential for business owners to harness the power of HTTPS. It’s safe to say that businesses that use non-secure sites are no longer in […]

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