How do you determine it is the consumer’s residence? What if the consumer starts the shopping process at work, then at a friends house, then finally at home.

It is a multiple pronged approach that incorporates:

- Geolocation: Latitude and longitude. Further identifies if location is business, residential or other dwelling.

- USPS: Verification

Shopper Suite captures all location stops (multiple locations) of the shopper, then determines what is the highest visited location/address. The greatest visited residential address is the one that gets assigned. The assumption made is further validated by ROAS.

LATEST IN THE BLOG

The Power of HTTPS and How to Harness It to Grow Your Business

In the aftermath of the many security breaches over the past few years, secure websites are more important than ever before. Now, with a new Google policy on secure sites, it’s essential for business owners to harness the power of HTTPS. It’s safe to say that businesses that use non-secure sites are no longer in […]

Read More VIEW ALL