Local Awareness Campaigns:

  • Reach.  Unique views within the specified geographical area that the Ad was shown to.  This is most relevant in Local Awareness campaigns, as the objective is to reach as many users as possible with our ad.
  • Impressions.  Impressions are the number of times your content is displayed, no matter if it was clicked or not. An impression means that content was delivered to someone's feed.
  • Frequency.  The average numbers of times the user saw the Ad.  If you were to multiple Reach by Frequency you would get approximate Impression

 

Click Campaigns:

  • Clicks
  • Reach.  Unique views within the specified geographical area that the Ad was shown to.  This is most relevant in Local Awareness campaigns, as the objective is to reach as many users as possible with our ad.
  • Impressions.  Impressions are the number of times your content is displayed, no matter if it was clicked or not. An impression means that content was delivered to someone's feed.
  • Frequency.  The average numbers of times the user saw the Ad. If you were to multiple Reach by Frequency you would get approximate Impressions.