Lack of product understanding beyond sales:  Almost all cancellations can be categorized in this section.

Budget: How is the store doing? Are we able to quantify the budget?  Cancellations regarding budget issues, in most instances, correlates directly to the lack of product understanding beyond sales.  Is the dealer taking advantage of co-op, if available?

Not seeing the results:  Is the dealer providing data for the match report?  Ensure that you are providing the dealership the details contained within the dashboard.