Why isn’t the creative vehicle specific?

With vehicle specific creative you are assuming that the shopper is further along in their buying process and have actually chosen a specific vehicle.  Shoppers tend to be more erratic, often shopping multiple makes, models, and even types.


The Power of HTTPS and How to Harness It to Grow Your Business

In the aftermath of the many security breaches over the past few years, secure websites are more important than ever before. Now, with a new Google policy on secure sites, it’s essential for business owners to harness the power of HTTPS. It’s safe to say that businesses that use non-secure sites are no longer in […]

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