Top 7 Questions To Ask Your First-Party Data Provider By Julia Giacoboni, Director of Product Marketing As the use of cookies deprecates over the coming...
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Top 7 Questions To Ask Your First-Party Data Provider: What Is the Impact of Losing Third-Party Cookies? by Julia Giacoboni, Director of Product Marketing As...
Navigating Zero-Party, First-Party, Second-Party, and Third-Party Data Data is the best way to tailor your customers’ experiences and create engaging content they will want to...
Are You Protected? by Lou DiGiacomo, VP of Product For the unprepared, the imminent future of AdTech could be quite dystopian. The world of advertising...
How Do Your Shoppers Shop? by Julia Giacoboni, Director of Product Marketing The Buyer Journey Has Evolved We have always been told the traditional buyer...
Outdated. Outwitted. Outplayed. Rest in peace, Old-school Advertising Attribution. Make way for Multi-Touch Influence – the future has arrived. You might be wondering, what is...
By Louis DiGiacomo, VP of Product New term alert! Buzzwords in the marketing and advertising world are constantly cropping up and can be difficult to...
The Cookieless Future is Coming. Here’s How You Can Prepare. The digital marketing landscape is poised for change. The demise of third-party cookies will surely set off a tectonic shift, but those who have equipped themselves have nothing...