Have you been disappointed by your dealership’s ability to convert leads to appointments?
The struggle is real.
Using your website to generate leads can provide a ton of opportunities to find more customers, but it can still be a struggle to convert those leads to appointments. Oftentimes, we neglect to review and update the processes we have to close those internet leads, leaving a huge gap between the number of people filling out website forms and the number of cars sold.
It’s time to lessen that gap and sell more cars.
The most important step in the website conversion process is engaging your prospects and making them feel comfortable enough to come into your showroom. Your prospects may not understand the next steps after filling out a website form, and they make take longer than a few days to decide on their next vehicle purchase.
You need to have a process in place that guides them through their buyer journey, makes them feel empowered as a buyer, and positions you as the obvious choice to do business with.
Update your process now and sell more cars.
Does your dealership have a process in place to keep communication consistent and prospect focused? It may be time to take a look at all of those silly auto-responder emails you send out. Do they make sense? Are they answering the questions your prospect came to you with?
Every online shopper is different, but by identifying their wants, wishes, and expectations, you can better address them. This is where strategic lead nurturing emails and phone templates come into play.
Your lead nurturing emails should do just that: nurture your prospects and help to answer the questions they have. These emails should be personalized, should be educational in nature and, when paired with your phone templates, should showcase your dealership as the obvious choice to do business with.
Score your leads and sell more cars.
Not everyone is ready to buy a car right now, but that doesn’t mean we don’t want to continue to nurture those cold leads until they warm up and are ready to buy from you. Lead scoring allows you to understand how soon your prospect is ready to buy. Having this information allows you to continue to nurture these leads and stay top of mind until they’re ready to come into your dealership.
Utilize the best tools available to you and sell more cars.
At FullThrottle, we know how important it is to bridge the gap between internet leads and sales. That’s why we include a lead nurturing library that addresses the different needs of your prospects.