Why Ghost-Hunting With Third-Party Data Is a Losing Strategy Change is the name of the game for marketers. Recently, the potency of programmatic advertising, a...
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By: Lou DiGiacomo, VP of Product Understanding the Differences and How fullthrottle.aiTM Interacts With Each Most of us know privacy concerns are at an all-time...
How Artificial Intelligence Is Revolutionizing Marketing for Small and Medium-Sized Businesses by Julia Giacoboni, Director of Product Marketing It's hard out there for marketers of...
Here’s How We Solved for One of AdTech’s Biggest Headaches by Lou DiGiacomo, VP of Product Low match rates have been a thorn in the...
A Step-By-Step Guide to Solving the Advertising Match Rate Problem by Lou DiGiacomo, VP of Product We’ve uncovered the epidemic of low match rates, explained...
Clean Data Is Valuable Data by Lou DiGiacomo, VP of Product In the AdTech industry, low match rates are a major problem that can lead...
Unmasking the Power Imbalance between Advertisers and Tech Giants by Lou DiGiacomo, VP of Product The Walled Garden Dilemma Both first-party data and the AdTech...
by: Pete Kelso Embracing a Holistic Approach for Enhanced Marketing Success Traditional digital marketing attribution models often leave marketers wanting more, as they fail to...
Empowering CPG Brands Through Data Collection, Privacy Compliance, and Personalized Marketing In today's fast-paced business environment, consumer-packaged goods (CPG) brands are facing unprecedented levels of...
The Challenge of Targeted Advertising in a Post-Cookie World Data privacy compliance has become a growing concern in recent years, particularly with the availability of...