We are excited to share a few updates regarding the Household Insights Screen in ShopperSuite! The screen has been reorganized into two key areas –– Behavioral and Hyperlocal. 

Behavioral –– these are insights based on activity.

    • Our AI Propensity Analysis shows the funnel breakdown. 

AI Propensity Analysis

    • Make Model Interests –– any clients flagged as automotive will have vehicle interests based on the URL patterns visited.  

Make and Model Propensity

Hyperlocal –– these are insights based on locations. This is mostly relevant for regional businesses vs. National businesses. 

    • Addressable households based on mile radius  

Addressable Household Mile Radius

    • Top Cities and Zip Codes 

Top Cities and Zip Codes

    • NEW CSV export button

CSV Export

Questions? Contact Support here.

Not a current client and interested in how these household insights can help your business? Schedule your demo here.

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.