Apartments, High-rises, and Multi-Unit Buildings  

New Audience Feature 

Up until now, New Audiences has only identified single-family households. Now - everything residential is identified, with access to market to them accordingly.  

Apartments and high-rises are important

People who live in those buildings talk to each other. Consider elevator and mailroom talk. People living in the same building have similar: thinking patterns, life stages, and socioeconomic status.  

As of February 2022, New Audience clients can see multi-unit residents in their platform. 

Like all other pages across the platform, you can click into it to view specific household and journey details.  This list displays shoppers, what influences them, what ads they’re clicking on, and because not every high-rise or apartment building is as active as others, we’ve also added a “shopper density” feature. 

Shopper Density will show you how many people from that building are shopping around on your website.  

If you click into it further, you will see a slightly different view from the single-family profile. 

What can I do with multi-unit households? 

These residents can receive all marketing efforts (social, display, video) except for mail. Clients can explore these household audiences in their platform, and as of March 2022, digital display, social, and video ads audiences automatically include high value in-market shoppers within multi-unit buildings. Sales matches also match against in-market multi-unit buildings. The best part? None of this comes at any additional cost to currently active clients.