Search engines are crucial to the online shopping process. You likely know exactly what you want, and adding specific filters to your search can really quicken the process. As for being able to open those search results in a brand-new tab? Well, that just makes things all the easier.
If you’re still a little confused about the differences between opening in a new tab or a new window and how this can affect your search process, then you’ve come to the right place. The FullThrottle team is happy to break things down for you.
What Are the Benefits of Opening Search Results in a New Tab?
The internet is a vast place, which means that when you’re shopping online, you can be as specific as you want in your search, and can probably still find exactly what you’re looking for.
Let’s say you’re looking for a new car. You know what brand you prefer, as well as the color. You might even have a preference on model year. When it comes to a website’s search engine, you’ll be punching all this info into the filters.
However, the second you click on a link to a car you think you might like, you risk losing those filters or your place in the results. The back button isn’t very intuitive, and by hitting it, you might be sent back to square one. After a few tries, that’s bound to get frustrating. This is why so many car buyers dislike dealership websites.
Breaking Outdated Design Patterns
Instead of navigating to a different page to view a search result, it makes a lot more sense to simply open that result in a new tab. That way, you preserve your search filters and don’t lose your place. Plus, it makes it easy to open multiple search results at one time so you can perform a side-by-side comparison.
An easy way to open in a new tab is by right-clicking on a search result before opening it. However, some websites, having recognized this growing trend, are now being constructed specifically to address this problem.
They’re offering a new design pattern, or rather a solution to the issue of losing search results, by making sure that their website automatically opens in a new tab.
How Do New Tabs Differ from New Windows?
If you were to right-click on a search result, you’d see a couple different options. You could open in a new tab or a new window. Both can help preserve your search results, but opening in a new tab is more efficient when it comes to consolidating search results.
Switching between different windows requires users to minimize what they’re looking at and scour through a multitude of different boxes. If you have several pages open, you can easily lose track of all those windows, making for a more confusing shopping experience.
Opening in a new tab, on the other hand? That keeps things organized. All your search results are in the same window, and you can quickly jump between them with just a click of a mouse.
The Automatic New Tab Is the Way of the Future
Whether you’re young or old, an internet wizard or a less-than-tech-savvy traditionalist, there’s one thing we can all agree on: Convenience is key. No matter what you’re searching for, you want your shopping experience to be simple, quick, and organized.
When a website automatically opens your search results in a new tab, it accomplishes all these things at once. Some websites still need to cotton on; but others, the more forward-thinking, are already making things easy.
If you'd like to start the conversation about streamlining your dealership's online shopping experience, let's talk.