Challenge
A home improvement company with a focus on bathroom and basement remodels wanted to attract new leads and boost sales.
Tactics
The fullthrottle.ai™ platform identified and converted website visitors into addressable households. Using our AI buyer propensity model, we found those households most likely to convert. Finally, we influenced them with display advertising and direct mail, engaging each household at critical points along their buyer journey.
Results
fullthrottle.ai™ delivered outstanding results by delivering instant marketing to our clients' prospects, leading to a 216% increase in overall identified households month over month. Since starting their journey with our platform two years ago, their total sales dollars have increased by 122%, with fullthrottle.ai-identified and marketed households contributing to $20 million in sales and a 20% increase in revenue month over month.
Using real transaction data, we were able to link the increase in sales to the households we identified. Even better, transactions matched to fullthrottle.ai-identified households had a 16% to 20% higher ticket value than those without our influence. By cultivating an audience of identified households, the fullthrottle.ai™ platform helps home improvement companies find their most valuable leads — right on their website.
