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Search for:
Platform
Capabilities
Identify
Create household address-based audiences from site visitors.
Market
Launch targeted, omnichannel campaigns to the identified households most likely to buy.
Measure
Connect marketing efforts to actual business transactions for clear ROI insights.
Featured Capabilities
Audience Generation
Transform site traffic into actionable, targetable household profiles using patented technology.
Immersive Household®
Reach and influence entire households with a seamless, omnichannel marketing strategy.
Lead Generation
Boost automotive showroom visits and sales with an enticing lead conversion rewards system .
Lifecycle Acceleration
Foster automotive customer loyalty and enhance engagement through a personalized Vehicle Wallet experience.
Integrated Marketing Cloud
Simplify automotive marketing efforts with a comprehensive, integrated data platform.
Solutions
Business Objective Solutions
Building Marketing Audiences & Incrementality
Data Clean Room
Data Onboarding & Activation
First-Party Data Strategies
Measuring & Optimizing Marketing Campaigns
Industry Solutions
Advertising Agencies
Automotive
Brands & e-Commerce
Financial Institutions
Higher Education
Home Renovation
Media Companies
Publishers
Senior Living Communities
Market Size Solutions
Household Transmutation
Small to Medium Sized Businesses
Insights
AdTech Glossary
AdTech Playbooks
AdTech Talk
Insider News Updates
Resources
Case Studies
Data Security & Compliance
Privacy Hub
Product Updates
Knowledge Hub
Company
Team
Press
Careers
Partner Program
Channel Partners
Investors
Developers
Login
Schedule a Demo
Definition:
Sell-Through Rate
fullthrottle.ai
>
Ad Tech Glossary
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S
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Sell-Through Rate
June 17, 2024
The percentage of ad inventory sold as opposed to traded or bartered.
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Second-Party Data
Share of Voice (SOV)
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