Direct mail is still effective — it's the lists that need improvements. Luckily, we pride ourselves on being an "audience company" first. We take everything we measure about your website visitors and send direct mail only to those most engaged on your website.
It's called SmartMail.
Julia Giacoboni, Director of Product Marketing, sat down with Craig Young, Regional VP, and Pete Kelso, Regional Sales Manager – Team Lead Automotive. They chatted about what makes SmartMail different from any other mailer campaign you've ever run.
Here are a few things they talked about:
About our speakers: