As customer data platforms (CDPs) rise in popularity, many brands are heavily investing in them. This investment can be expensive for brands in a few ways.
It is important for brands to make the most of their technology investments, especially as data collection must change (cookie deprecation, privacy legislation, broken consumer trust, etc.).
In this webinar, Lou and Amol covered:
Whether you already have a CDP or you’re researching them for your business, this is the webinar replay for you. Bonus insights from Lou and Amol include coveted information on first-party data.
About our speakers: