If you've been following us for even a bit of time, you know our stance on traditional cookie-based retargeting: not only is it going out of style (privacy regulations, anyone?), it's also getting hollowed out. Cookies aren't effective anymore.
But things are pretty zen over here at fullthrottle.ai as we push into the future. Our platform uses a new method of re-engaging a brand's website visitors — a method that's privacy-safe and far more effective than cookies.
In this Masterclass, the fullthrottle.ai team covers:
Navigating the Shift from Traditional Retargeting: How changes in privacy measures, tracking technologies, and user behaviors impact traditional cookie-based retargeting.
New Measurement Approaches in Retargeting: Innovative methods for measuring retargeting effectiveness, moving beyond traditional media metrics to transaction-based assessments.
Multi-Channel Re-engagement Strategies: The importance of using a diverse mix of channels, including physical mail, for effective customer re-engagement in a digital-first landscape.
About our speakers: