Step by step instructions for creating Service Specials. ...
Creating Service Specials
Enter the title of the Service Special. Ex.) Oil Change with Multi-Point Inspection
- Note: Keep the URL section blank because once the page is saved, the title will create the URL for you.
Make Sure Enabled is checked or it will not display on the site. If you forget to enable it, you can simply go back to the special and check it so it will be live on the site.
3.) View Order:
Set the View Order if needed
- Note: The numbers related to the view order is for New, Used and Service Specials, each section is not separate. For example – if I set a new special to view order 1, then set Used as view order 2, New Special will appear 1st and Used will appear 2nd upon entering the “Specials” page, etc.
Check Service, this determines which section the special will display on the site.
5.) You can ignore Stock#, Model# and VIN# as they do not have a function within the Service Special builder.
If you want the price to appear overtop of the “Reserve Special” popup form, enter within the “Price” field. This only takes number values and periods, all else will be ignored. Ex.) 29.95
- Note: There are alternative ways to add price values or other verbiage – more will be explained below, once we get to the Description section.
7.) Start/End Date:
A start date must be defined or it will not go live, when you try to save the special it will show “Make sure to enter correct start date” next to the Start date. The date will need to be added like this: Year-Month-Day (Ex.) 2017-07-27), for the site to read it correctly.
The end date will expire on the day you set it at 12:00AM EST – not through the day you set. So if you want a special to expire on July 31, 2017, you will set the end date to 2017-08-01.
Within the Description field, you can add pretty much any text you might need. A dealer might have a coupon that is a “Complimentary Alignment Check,” as noted above in the Price section this will most likely be the best place for you to display “Complimentary” since it cannot be added within the Price field. You can use either Visual or Text to input the information on right hand side of the text box. It is pretty self-explanatory, visual acts as a visual editor whereas the text option works like HTML.
- Note: This section is also helpful for listing out the services involved for a special.
- Ex.) Includes:
Replacing engine oil per specifications
Assessing/adjusting fluid levels
Complimentary multi-point inspection
9.) Leasing / Buying Disclaimer:
The leasing and buying disclaimer sections work just like the Description section. When entering in disclaimers, I find that using the Text option is better as it makes the text small and italic.
- Note: Whenever you use the visual setting with disclaimers, it treats the text as if it were a paragraph tag and increases the size of the text and doesn’t make it italicized.
10.) Links to(URL):
As explained within the specials editor, this is where you would like the coupon you are creating to link once a customer clicks on it. Typically, the specials will link through to the service department page, unless otherwise noted.
- Note: When entering in the URL, make sure you keep the forward slashes or it won’t like correctly. Ex.) /service-department/
11.) Special Listing Image:
If you don’t have a bank of images readily available, use our Shutterstock and try to find a photo that relates to the coupon that is being created. Once you find your picture, save it somewhere easily accessible, then click [Choose File] and select your image.
12.) Double Check and Save
Once you are finished with your coupon, go back through and double check for any misspellings or errors. Once you are sure everything is correct, press save and view the recently created service special on the site to ensure everything is displaying as you intended.