fullthrottle.aiTM takes your dealer group to the next level by targeting your best in-market opportunities.

Visit Booth #4921W at NADA Show 2024 to learn how fullthrottle.aiTM can boost your engagement rates by 30-50% with messaging that provides real value to your customers.

fullthrottle.ai’s Integrated Marketing Cloud is the automotive industry's first platform that manages both types of first-party data, all powered by fullthrottle.ai's patented technology. The IMC manages your transactional first-party data living in your CRM and DMS, and it builds new incremental first-party data by transforming your website traffic into first-party household data.

fullthrottle IMC

Who is the IMC for?

It’s essential that everyone in the automotive industry – OEMs, Tier 2s, and dealerships – understand and organize both their historical sales and service audience data, as well as daily website data collection. The IMC works for anyone that wants:

  • A more efficient way to advertise, providing a higher ROI for your dealership.​​

  • Increased retention of sales and service non-loyal customers by keeping them engaged with your dealership, building dealership loyalty. ​​

  • More actionable web leads from your website traffic that converts at a much higher percentage.​

fullthrottle cdp

Meet Our Experts

Stop by anytime or schedule a meeting in advance with our experts attending.
AJ Price headshot

AJ Price

AJ serves as a Regional Sales Manager at fullthrottle.aiTM, specializing in automotive clients. AJ brings a decade of experience from Spectrum Reach, where he specialized in assisting advertisers to pinpoint and engage their target audiences, effectively driving their business growth.


Andrea Saso

Andrea is a Performance Strategist at fullthrottle.aiTM. Andrea has been with fullthrottle.aiTM for 3 years and has been working with automotive dealers for over 6 years, helping them establish and organize their digital marketing programs.

FT ClaudiaGonzalez headshot

Claudia Gonzalez

Claudia is the Director of Performance Strategy at fullthrottle.ai<sup>TM</sup>, where she focuses on driving growth and revenue for the company's media partners. Claudia identifies trends and opportunities, optimizes partner growth, and implements growth plans and strategies. 

Jenny Wildman

Jenny Wildman

Jenny is the VP of Performance Strategy at fullthrottle.aiTM and executed national branding and endorsement deals for Chevrolet prior to joining us. Since joining fullthrottle.aiTM 2.5 years ago, Jenny has worked with auto dealerships across the country through our partnership with iHeartMedia.


Jim Hughes

Jim is the SVP of Performance Strategy at fullthrottle.aiTM. Jim has over 26 years of experience working at the intersection of consumer marketing and data technologies in the automotive industry plus other B2C verticals. He has been with fullthrottle.aiTM for 7+ years and enhances our iHeartMedia partnership with his expertise.


Matt Sillman

Matt is a Performance Strategist at fullthrottle.aiTM and has been working with automotive dealerships since 2013 in the radio, corporate partnership, and technology space. Matt has been with fullthrottle.aiTM for 3 years and played a key part in the launch of the MMNA Consumer Marketing Platform.


Peter Kelso

Peter is the VP of Agency Partnerships for fullthrottle.aiTM. Pete works with our agency partners to help them change the trajectory of their clients' businesses and in turn the trajectory of their agency. He brings with him over 19 years of experience in the automotive and other industries, 5 of those at McCann working on the Chevy account. 

FT ToddHauser headshot

Todd Hauser

Todd is the Executive VP of Strategic Partnerships at fullthrottle.aiTM and previously led the Auto vertical vision for Tier 1, 2, and 3 clients at Effectv (a Comcast company). Todd also worked on Chrysler, Jeep, Dodge, and Ram businesses while working at BBDO prior to joining fullthrottle.aiTM.


Will McGinnis

Will is the Director of Sales for fullthrottle.aiTM and holds nearly 20 years of sales leadership expertise and over a decade of SaaS experience in the automotive industry. Will has successfully led teams in various auto sector focuses from inventory management to full-suite marketing approaches.

Thursday, February 1 • 2:30 PM - 3:15 PM PT • Room W225

A Beginner's Guide to Data-Driven Marketing

The bottom line for every dealership is to drive sales by utilizing marketing resources while staying within budget. How do we plan effective marketing campaigns to do so and close the loop on the buyer's journey from first clicks to purchase? Data-driven marketing is more efficient and a better use of your budget. By using data, you will spend money on the people who matter most to drive more business and sales. With data-informed campaigns, you’ll see a greater ROI. Data can show us our customers' patterns and behaviors to better tailor their experience toward things that they find relevant.

Bill Parlaman Thought Leader

A dealer must OWN their own audiences to succeed, using innovative technology to MAXIMIZE the first-party ​in-market shoppers available​.

Book a Meeting