Understanding Myshowroom Audience Segments
Below is a comprehensive list of the different audience segments that are available in MyShowroom. These segments can be used in various marketing campaigns, including: digital, social, direct marketing and more. Reach out to your Account Director to learn more about how you can further target these audiences in your advertising efforts with Stream Companies!
Loan customers who are in a positive equity position.
Lease customers who have a lease ending soon (typically 6 months or under).
Lease customers with 12 or less remaining payments who are projected to go over their allowed mileage before lease end.
Loan customers with a high APR rate (typically 9% or higher).
Purchase customers that currently have a factory or extended warranty that will be expiring within the next 90 days.
Service only customers who frequently service their vehicle at the dealership.
Vehicle Wallet Experience:
All other customers who do not fall into the above categories. These are customers who have recently purchased a new vehicle, don't service frequently, etc.
Customers who have used their personalized Vehicle Wallet experience.
Customers who have visited the public dealership website through their monthly email, Vehicle Wallet or identified via FullThrottle Shopper Suite.