NitroLeads Rewards Program

FullThrottle NitroLeads

How will you turn your digital leads into real in-store foot traffic? A rewards program may be the dynamite you need to blast through barriers between web consumers and your showroom. NitroLeads puts the power in your hands.

We didn’t build this on-site promotion tool by ourselves. Our developers worked closely with our OEM stakeholders to create solutions that bring more people into their showrooms. The response has been nothing short of explosive.

Shoppers Choose Their Rewards

For the past decade or more, the on-site promotion space has lacked innovation and disruption. We stepped in to introduce NitroLeads, a dynamic rewards program that can pull more people through your showroom doors and accelerate test drives. Rewards fuel more conversions—it’s really that simple.

The Reward of Choice

Your website visitors need more incentives to visit your brick-and-mortar location. NitroLeads prompts them to choose a gift card (you can make several options available) and sign up for a test drive. When they complete the form, they’ll receive a redeemable coupon by email. See what happens when you let shoppers personalize their rewards.

Multi-Step Conversions

Research shows multi-step processes increase conversions. NitroLeads lets consumers see all three steps up front and walks them intuitively through the process. By cutting the info-gathering into bite-size chunks, you’ll lose fewer leads as they move through the form. Let consumers (1) choose their reward, (2) select their car, and (3) confirm their identity.

Easy Dealer Redemption

An easy-to-use redemption website lets you swap consumers’ coupons for their gift cards of choice. Every customer will get a personal redemption page that they can print out or show your dealer staff on their phone. Staff members can redeem it easily—no training necessary.

Each customer receives their reward card within two weeks after they visit your showroom.

Addressable Geofencing

Buying a car is rarely a one-person job. Today, whole families influence the car-buying decision. Follow-up emails are designed to sway everyone in the household who has been identified. The NitroLeads Suite can automate email reminders for shoppers to redeem their coupons and take action after their test drives.

Dealer Support Structure

Whether you’re activating NitroLeads at a national, regional, or individual level, we have three-tier support for your dealer network. Tier One is comprised of the overall strategic account managers, and Tier Two of the individual project managers per region. Tier Three is a full customer support team that shoppers can turn to when they have questions about rewards redemption.

Easily Configure Your Campaign

Every campaign is very robust. From the dealer interface, you can select creative and a position on the page for your promotion ad. NitroLeads lets you set your default position per campaign, per website provider, and per dealer location. Switch among eight positions in real time and customize where your ad gets seen.

Real-Time Data Reporting

When you want to evaluate your on-site promotions, real-time reporting is built into the dealer interface. You won’t need to wait on an account manager to hear how your test drive campaign is doing. See lead form submissions and gift card redemptions in real time and track the results on a month-by-month basis.

Accelerate Your Business

Identify, Market, Measure addressable households down to transaction