For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem.
FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation and data weaponization.
As others hastily pivot to new models of data connection, we’re doubling down on the platform we’ve homegrown from the ground up. A platform that has never relied on aging tech like 3p cookies or MAIDs.
Instead, ZEROGRAPH is built on what we call the Six Pillars of NextGen AdTech:
Cookieless Latitude Longitude location data via browser
Cookieless E-tag Local storage techniques
Cookieless Browser identification tied to graph
HTTP Referer without need for cross site tracking
Incorporate LastGen tracking techniques (MobileIDs, BidStream, Cookies)
Information Exchange Matrix + Offline Data Consumption