Enriching a future-ready tech stack
For the unprepared, the imminent future of AdTech could be chaos. The demise and deprecation of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem.
What is Deprecation? The process of older technology becoming obsolete usually because it has been superseded by newer technology. The deprecated tech is not immediately removed from the environment but takes time to stagnate and eventually become irrelevant.
Powering the Identity Behind Cookieless Solutions
Zerograph allows agencies, media companies, and brands to identify, recognize, and own their 1st party audience data. Zerograph data can be brought anywhere within the advertising ecosystem to achieve desired scale and reach, all without reliance on third party cookies.
Create an addressable view of your households and activate them on any screen across the cookieless web & MAIDless mobile ecosystem
Cultivate a Hygienic Single Source of Truth
ZEROGRAPH is built on Six Pillars of NextGen AdTech
Cookieless Latitude Longitude location data via browser
Cookieless E-tag Local storage techniques
Cookieless Browser identification tied to graph
HTTP Referer without need for cross site tracking
Incorporate LastGen tracking techniques (MobileIDs, BidStream, Cookies)
Information Exchange Matrix + Offline Data Consumption