Move Beyond Cookie and MobileID Deprecation

Enriching a future-ready tech stack

For the unprepared, the imminent future of AdTech could be chaos. The demise and deprecation of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. 

What is Deprecation? The process of older technology becoming obsolete usually because it has been superseded by newer technology. The deprecated tech is not immediately removed from the environment but takes time to stagnate and eventually become irrelevant.

Powering the Identity Behind Cookieless Solutions

Zerograph allows agencies, media companies, and brands to identify, recognize, and own their 1st party audience data using patent pending technology. Zerograph data can be brought anywhere within the advertising ecosystem to achieve desired scale and reach, all without reliance on third party cookies.

Create an addressable view of your households and activate them on any screen across the cookieless web & MAIDless mobile ecosystem

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Household Resolution across Multiple Devices

Gain access to persistent 1:1 Zerograph household-based addressability across browsers and devices using patent pending technology.

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No Reliance on MobileIDs or 3rd Party Cookies

Using patent pending technology improve in-market household recognition without third party cookies.

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Validated Spending

Gain Peace of Mind ensuring your ad spend is on active, non-vacant, and validated households

Cultivate a Hygienic Single Source of Truth

Our patent pending self-cleaning technology updates data from 1st , 2nd, and 3rd party sources that make-up a diverse and constantly changing enrichment ecosystem. While maintaining consumer privacy, consumers right to know, and preventing any overreaching sale of data, we can intelligently layer to build greater accuracy and a more comprehensive footprint.

Patent Pending ZEROGRAPH is built on Six Pillars of NextGen AdTech

ZERO LOCATIONQ

Cookieless Latitude Longitude location data via browser

ZERO LOCAL

Cookieless E-tag Local storage techniques

ZERO BROWSERSIGNAL

Cookieless Browser identification tied to graph

ZERO HEADER

HTTP Referer without need for cross site tracking

ZERO LEGACY

Incorporate LastGen tracking techniques (MobileIDs, BidStream, Cookies)

ZERO LAKE

Information Exchange Matrix + Offline Data Consumption

Change is Here

Change is Here

In an unpredictable, rapidly changing landscape, you need to be insulated against seismic changes to your tech investments. Whether the industry is ready or not, data will expire, and tech will be rendered useless. But with ZEROGRAPH, you can rest assured your platform is future-proof. 

Are you protected?

Integrate your Identity Solution

Identify, Market, Measure addressable households down to transaction.