Tampa Honda, part of the Lithia Group, had a goal to increase service appointments and to convert those clients to showroom traffic. They found that using an old school equity mining tool simply wasn’t showing the numbers they were hoping for.
Once Activ8 was installed, Tampa Honda deployed every available tactic with Activ8 – email, mail, display, and geo-fencing.
By leveraging all that Activ8 has to offer, Tampa Honda gained insights they didn’t have prior to using the platform. Tampa Honda’s customers are sent a monthly virtual Vehicle Wallet, where they can update their vehicle information. By doing so, it provides Tampa Honda with clean, first-party data that this dealership can use and activate on. Given the chance, consumers will interact with their data.