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The First DSP Built for Automotive. Period.
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Trusted by the Auto Industry’s Leading Innovators
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What Makes It Automotive-First
Why This Isn’t Just Another DSP
Designed specifically for dealer groups, OEMs, media companies, and agencies, the Automotive DSP™ delivers precision media buying, first-party audience intelligence, and end-to-end attribution in one seamless platform.
Identity-Based Audience Targeting
Identifies in-market shoppers based on website traffic. Segments audiences by make, model, time in-market, and purchase propensity using first-party dealership data.
Automated Campaigns in Under 5 Minutes
Audience selection to campaign launch in under 5 minutes. Automated pacing, bidding, and deployment for national, regional, and local campaigns.
Omnichannel Execution, One Platform
Centralizes buying across CTV, audio, display, social, and direct mail. Unified planning and execution across Tier I/II/III with consistent messaging.
Launch a Campaign While You Sip Coffee.
Geographically Target Your Audience
Our platform uses first-party dealership data to build in-market household audiences — giving marketers precision targeting at scale.
Autonomous Media Planning and Instant Activation
Media buying is coordinated across CTV, streaming audio, display, direct mail, and more — all within a single platform built to reflect how today’s automotive consumers’ shop.
Fully self-service.
White-labeled for partners.
DARE TO COMPARE
Generic DSPs Weren’t Made for Dealers. Ours Was.
You don’t need more tools — you need the right one. See how fullthrottle.ai’s Automotive DSP™ helps automotive marketers activate campaigns with verified data, launch across trusted media, and finally run media the way your business runs.
| FEATURES |  | GENERIC DSP |
|---|---|---|
Automotive CRM Integration | ||
Local Attribution (VDP/Sales) | ||
Self-Service for Dealers | ||
White Label Option | ||
Build-to-Launch Speed |
Outcome-Based Attribution
Enterprise-Level Outcomes for the Mid-Market
Priority onboarding for new partners
•
Dedicated Success Manager
OUR Guarantee
You Sell Cars. We’ll Handle the Ads.
Let your team focus on moving metal — we’ll automate everything else.
No pressure. No sales fluff. Just a real walkthrough.
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