For as long as senior living communities have marketed their services, they've faced a big roadblock:
Reliable, targeted messaging to multiple decision-makers — many of whom are entire states away from each other — is simply impossible in traditional advertising.
It all comes down to complexity. How do you know you're talking to members of the same family? Often, the adult influencers doing the research will pass the task off to each other. They'll also loop the parent in and see what they think.
Traditional cookie or IP-based advertising approaches aren't built for this type of household-based decision-making.
In this webinar, Director of Product Marketing Julia Giacoboni, VP of Agency Partnerships Pete Kelso, and Performance Strategist Ryan Southwick discuss the unique marketing struggles facing senior living communities, what they can do to thrive, and how our technology is already increasing leads by up to 75%.
Learn about our speakers: