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The First DSP Built for Automotive. Period.

Automotive DSP Video

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Trusted by the Auto Industry’s Leading Innovators

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Powered by Patented AdTech

What Makes It Automotive-First

Why This Isn’t Just Another DSP

Designed specifically for dealer groups, OEMs, media companies, and agencies, the Automotive DSP™ delivers precision media buying, first-party audience intelligence, and end-to-end attribution in one seamless platform. 

AI Audience

Identity-Based Audience Targeting 

Identifies in-market shoppers based on website traffic. Segments audiences by make, model, time in-market, and purchase propensity using first-party dealership data.  

Automated Campaigns in Under 5 Minutes

Audience selection to campaign launch in under 5 minutes. Automated pacing, bidding, and deployment for national, regional, and local campaigns. 

Omnichannel Execution, One Platform

Centralizes buying across CTV, audio, display, social, and direct mail. Unified planning and execution across Tier I/II/III with consistent messaging. 

See How It Works

Launch a Campaign While You Sip Coffee.

Geographically Target Your Audience

Our platform uses first-party dealership data to build in-market household audiences — giving marketers precision targeting at scale.

Autonomous Media Planning and Instant Activation

Media buying is coordinated across CTV, streaming audio, display, direct mail, and more — all within a single platform built to reflect how today’s automotive consumers’ shop.  

Book a Demo

Fully self-service.
White-labeled for partners.

TESTIMONIALS

Built for Automotive. Proven by Automotive.

From reaching more in-market buyers to proving every sale, fullthrottle.ai® is helping automotive leaders transform their marketing. Here’s what our partners are saying about the results they’re seeing.

  • We’re reaching the right buyers faster, and we can see which ads actually turn into cars sold. It’s made our marketing much clearer and more effective.

    Automotive Dealer Group

    Anonymous

  • Managing campaigns for multiple clients requires precision, scalability, and transparency. fullthrottle.ai® delivers all three. They've helped us drive stronger results for our clients and prove ROI with clarity. It’s rare to find technology this focused on solving real marketing challenges, and it’s raised the bar for how we serve our clients.

    Agency Client

    Anonymous

  • We’ve tried countless marketing platforms and DSPs, but none delivered like fullthrottle.ai’s Automotive DSP™. The ability to leverage our own first-party data across every channel has given us a major competitive edge. We’re reaching in-market buyers with pinpoint accuracy, and the closed-loop attribution proves exactly how campaigns translate into sold vehicles. For the first time, we feel like our digital strategy is fully aligned with real business outcomes.

    Automotive Dealer Group

    Anonymous

  • fullthrottle.ai® helps us show clients real results. We can prove which campaigns bring in buyers, and that’s changed the way we work with our clients.

    Agency Client

    Anonymous

  • fullthrottle.ai’s Automotive DSP™ has transformed how we connect with car buyers. By unifying our first-party data with seamless omnichannel media access, we can now scale campaigns nationally while maintaining precision at the local level. The closed-loop attribution gives us the confidence to know which efforts are driving showroom traffic and sales across our dealer network. It’s the first solution we’ve seen that truly understands the needs of OEMs.

    OEM Client

    Anonymous

  • As first-time users of this type of solution, ease of implementation was essential, and fullthrottle.ai® delivered—launching smoothly with minimal lift from our team. The platform's closed-loop reporting has been a game-changer. We’re now able to track back directly to sales, providing us with clear insights into fullthrottle.ai’s impact on our bottom line. This visibility has reinforced the value of the product, making it easier than ever to measure ROI and confidently scale our efforts. 

    Luxury Home Builder

    Anonymous

  • fullthrottle.ai® is our highest performing media activation source that we use and I highly recommend it. 

    Scott Berman

    President

  • fullthrottle.ai® has revolutionized our marketing strategy, uncovering new opportunities and helping us engage both new prospects and existing relationships more effectively. Thanks to their innovative approach, we're now better connected with our audience than ever! 

    Lindus Construction

    Bridget Cramer

    Marketing Director

DARE TO COMPARE

Generic DSPs Weren’t Made for Dealers. Ours Was.

You don’t need more tools — you need the right one. See how fullthrottle.ai’s Automotive DSP™ helps automotive marketers activate campaigns with verified data, launch across trusted media, and finally run media the way your business runs.

FEATURES GENERIC DSP

Automotive CRM Integration

Local Attribution (VDP/Sales)

Self-Service for Dealers

White Label Option

Build-to-Launch Speed
See the Platform in Action

Outcome-Based Attribution

Enterprise-Level Outcomes for the Mid-Market

Priority onboarding for new partners

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Dedicated Success Manager

OUR Guarantee

You Sell Cars. We’ll Handle the Ads.

Let your team focus on moving metal — we’ll automate everything else.

No pressure. No sales fluff. Just a real walkthrough.

Schedule Your Demo Today