Activate and measure campaigns across Paramount Global inventory, including Paramount+, and other premium streaming environments — all from one unified ads manager built for audience planning, first-party household targeting, and omnichannel measurement.
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EXPAND REACH BEYOND A SINGLE PLATFORM
Access Paramount Inventory — And More
Looking for a better alternative to managing campaigns solely within Paramount’s ad tools? Our ads manager platform gives you centralized access to Paramount Global inventory across digital and streaming, Paramount+ premium content and audiences, and additional top-tier streaming publishers.
Managing campaigns across multiple platforms slows you down. Our ads manager platform replaces fragmented buying from publisher-specific tools with one streamlined, performance-focused system.
No walled gardens. No fragmented workflows. Just scalable execution.
DESIGNED FOR EFFICIENCY, SCALE, AND MEASURABLE ROI
Simplified Streaming Advertising
If you’re searching for an ad manager platform, you’re likely looking for control, scale, and measurable results. Our platform delivers:
More Reach: Extend beyond Paramount+ into additional premium environments.
Better Efficiency: Centralize buying instead of managing siloed tools with one streamlined workflow for audience building, media activation, and campaign measurement.
Stronger Targeting: Leverage first-party data, not modeled segments and layer in second-, and third-party household audiences based on real purchase behavior and intent.
Unified Omnichannel Activation: Launch unified campaigns from one platform for streaming tv, audio, digital display ads, direct mail, and more.
Clear ROI: Measure true performance from impression to transaction and understand exactly what’s driving conversions.
Don’t stop at measuring ad impressions. Tie your campaigns to real outcomes with household-level attribution, SKU-level sales insights, and closed-loop reporting from exposure to transaction.
fullthrottle.ai® gives you more control, more insight, and more impact with streamlined media buying, boosted campaign performance, and measurable ROI.
Identify. Market. Measure.
Our platform combines AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless experience.
Identify
Identity Resolution That Converts First-Party Data Into Real Revenue
Leverage our patented identity resolution technology to identify and activate ready-to-buy audiences using first-party data—without relying on cookies or third-party sources. rnrnContinuously uncover high-intent prospects from your website traffic, map them to real households, and turn anonymous visitors into conversions.
Activate your first-party data with AI-driven precision across video, display, SmartMail, and audio—all within a unified, automated workflow. With match rates exceeding 85%, far above the industry average, you can reach more qualified households, retarget anonymous visitors, and optimize spend in real time.
Tie marketing efforts directly to real-world outcomes—not just clicks or form fills. By linking ad spend to actual transactions, you can optimize your media spend based on revenue impact, not vanity metrics.
We’re reaching the right buyers faster, and we can see which ads actually turn into cars sold. It’s made our marketing much clearer and more effective.
Automotive Dealer Group
Anonymous
Managing campaigns for multiple clients requires precision, scalability, and transparency. fullthrottle.ai® delivers all three. They’ve helped us drive stronger results for our clients and prove ROI with clarity. It’s rare to find technology this focused on solving real marketing challenges, and it’s raised the bar for how we serve our clients.
Agency Client
Anonymous
We’ve tried countless marketing platforms and DSPs, but none delivered like fullthrottle.ai’s Automotive DSP™. The ability to leverage our own first-party data across every channel has given us a major competitive edge. We’re reaching in-market buyers with pinpoint accuracy, and the closed-loop attribution proves exactly how campaigns translate into sold vehicles. For the first time, we feel like our digital strategy is fully aligned with real business outcomes.
Automotive Dealer Group
Anonymous
fullthrottle.ai® helps us show clients real results. We can prove which campaigns bring in buyers, and that’s changed the way we work with our clients.
Agency Client
Anonymous
fullthrottle.ai’s Automotive DSP™ has transformed how we connect with car buyers. By unifying our first-party data with seamless omnichannel media access, we can now scale campaigns nationally while maintaining precision at the local level. The closed-loop attribution gives us the confidence to know which efforts are driving showroom traffic and sales across our dealer network. It’s the first solution we’ve seen that truly understands the needs of OEMs.
OEM Client
Anonymous
As first-time users of this type of solution, ease of implementation was essential, and fullthrottle.ai® delivered—launching smoothly with minimal lift from our team. The platform’s closed-loop reporting has been a game-changer. We’re now able to track back directly to sales, providing us with clear insights into fullthrottle.ai’s impact on our bottom line. This visibility has reinforced the value of the product, making it easier than ever to measure ROI and confidently scale our efforts.
Luxury Home Builder
Anonymous
fullthrottle.ai® is our highest performing media activation source that we use and I highly recommend it.
Scott Berman
President
fullthrottle.ai® has revolutionized our marketing strategy, uncovering new opportunities and helping us engage both new prospects and existing relationships more effectively. Thanks to their innovative approach, we’re now better connected with our audience than ever!
