CTV Advertising Platform Powered by fullthrottle.ai^®

Where Your Streaming TV Ads Run

Streaming TV campaigns run across premium publisher and marketplace relationships spanning subscription CTV, free ad-supported streaming (FAST/FreeTV), and linear environments, delivering scalable reach across the channels your audiences actually watch.

This partner-driven model provides more direct access to premium supply across streaming TV environments reducing reliance on intermediaries and improving control over where campaigns run and how they are managed.

Streaming TV Inventory Access: 

• Reach audiences across premium subscription CTV and FAST channels in one campaign 

• Access premium publisher inventory without fragmented buying across separate platforms 

• Launch across CTV and free ad-supported environments through a streamlined workflow 

• Manage delivery and performance across all streaming TV inventory from one system 

United Media Workflow

Streaming TV campaigns are built and managed inside the same platform environment as the rest of your media. Instead of managing fragmented buys across multiple vendors, teams can plan, launch, optimize, and measure streaming TV campaigns in one place, alongside every other channel in the media mix.

Your team runs streaming TV, audio, display, and online video campaigns from one place, with streaming TV treated as part of the total media strategy rather than a channel managed in isolation.

Cross-Channel Strategy and Performance Visibility

• Build and activate omnichannel campaigns without leaving the platform 
• Align streaming TV with pacing and budget decisions across the full media mix 
• View streaming TV performance in context with every other active channel 
• Make optimization decisions based on a complete cross-channel picture 

Execution and Measurement

Streaming TV campaigns are executed and measured within the same platform, giving advertisers a direct line from impression to outcome. Because fullthrottle.ai^® connects delivery to first-party audience data from the start, performance is not estimated after the fact. Results are attributed accurately to audience segment and moment in the buyer journey.

Closed-Loop Attribution

• Connect streaming TV delivery directly to outcomes 
• Attribute results across all channels within a single reporting view 
• Measure incremental lift across channels  
• Optimize future campaigns based on performance data, not estimated reach