Leveraging First-Party Data: Turning Data Scavengers into Data Harvesters
A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.
FullThrottle - First-party data solutions and APIs for advertisers and publishers
CPO Amol Waishampayan describes FullThrottle’s first-party data enablement solutions and how it works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data.
FullThrottle Appoints Advertising Industry Leader Joy Baer to Board of Directors to Guide Next Stage of Rapid Growth
Former Strata & Freewheel leader to provide first-party data expertise as FullThrottle ascends to market leadership
FullThrottle Announces Launch of Audience Flume to Offer Turnkey Access to Novel First-Party Data
New open-source API-based solution facilitates industry-wide interoperability of first-party data
Tech firm touts new way to generate first-party data for agencies & publishers without privacy-compliance issues
As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can - so long as it's privacy-compliant.
FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships
New sales leader brings a wealth of experience from across media, advertising and technology industries
Winner of the 2022 Sammys - Sales and Marketing Technology Awards
The Business Intelligence Group announced the winners of the 2022 Sales and Marketing Technology Awards program, also known as "The Sammys." The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.
AW360 Podcast: Amol Waishampayan, CPO, FullThrottle
FullThrottle CPO, Amol Waishampayan, on the AW360 podcast. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.
FullThrottle Hires Five Industry Veterans to Drive Adoption and Activation of Cookieless First-Party Data
New executive to guide sales, marketing and partnership initiatives following successful tenures at leading media and adtech companies including Foursquare, Ampersand and Meta
Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements
Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with FullThrottle, a leading end-to-end, first-party data platform.
Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers.
Televisionation: FullThrottle’s Waishampayan on First-Party Data and More
TVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Amol Waishampayan, Chief Product Officer of FullThrottle, a company which he describes as “the leading source of first-party data transformation, creation and enablement of this post cookie-pocalypse world.”
“Digital Champions” with Amol Waishampayan from Full Throttle
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amol Waishampayan from Full Throttle.
Spectrum Reach Revs Up Auto Campaigns With FullThrottle
Spectrum Reach, Charter Communications’ ad sales unit, said it worked with FullThrottle Technologies to launch SmartScheduler, a buying and attribution platform for data-based campaigns for auto advertisers.
FullThrottle Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers
FullThrottle and Spectrum Reach announce the launch of SmartScheduler, a buying and attribution platform for data-informed linear cable, streaming TV, broadcast radio, and streaming audio for auto buyers.