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Using AI for Sales

June 6, 2024

Will McGinnis,'s Director of Sales, went on the D2D Podcast to talk about our core approach: household-based marketing. The episode is a great overview of what makes the most effective AdTech platform.'s Julia Giacoboni honored as 2024 PRNEWS Top Women ``Motivator``

June 5, 2024's Director of Product Marketing, Julia Giacoboni brings an infectious energy and unwavering positivity to, making her a quintessential honoree for the Motivators category.™️creates audience planner tool using an AI assistant

May 31, 2024's new media and audience planning tool helps agencies navigate a time-consuming process. With the Generative AI Audience Planner, businesses can now write out a challenge or goal and draft a first-party audience activation plan within minutes.™️Releases Audience Planner Fueled by Generative AI to Simplify Addressable Targeting for Advertisers

May 31, 2024

The new Audience Planner fueled by Generative AI allows advertisers to create audiences for unique segments of shoppers, allowing users to easily target potential customers by interest, purchase history, location, and precise buying window.

fullthrottle.aiTM Wins 2024 Fortress Cyber Security Award for Organizational Excellence

May 29, 2024

The Fortress Awards showcase's commitment to data protection, data ownership, and our privacy-centric approach in the AdTech industry. Our technologies ensure reliable data management in an era where consumer trust is crucial.'s Julia Giacoboni Honored as 4 Under 40 by Rowan University Alumni Awards

May 21, 2024's Director of Product Marketing, Julia Giacoboni, awarded as 4 Under 40 by Rowan University Alumni Awards. Julia studied communications at Rowan University and was involved at Rowan Radio, winning numerous accolades, including a Gracie Award.

Pushing Back Against Pessimism with Peter Kelso

May 13, 2024's Peter Kelso chats with Kyle Mountsier, Paul J Daly, and Michael Cirillo on AutoCollabs to discuss the power of positivity  as a catalyst for reducing friction and fostering a collaborative atmosphere.

fullthrottle.aiTM Wins 2024 Cybersecurity Excellence Award for Trusted User Experience

May 10, 2024™ sets the gold standard for trusted user experiences in AdTech with its innovative suite of tools and services, underpinned by our dedication to privacy, accuracy, and compliance. By emphasizing active opt-in consent and employing advanced data protection measures,™ fosters a digital environment where user trust is paramount, distinguishing our platform in a market where privacy concerns are ever-present.

fullthrottle.aiTM Wins 2024 Cybersecurity Excellence Award for Compliance Solution

May 10, 2024

Our platform embodies a cookieless, privacy-first ethos without diminishing marketing effectiveness, empowering brands to forge deeper connections with their audience. In doing so,™ not only anticipates the future needs of digital marketing but actively shapes them, providing a comprehensive solution that marries ethical data use with robust audience engagement strategies.

How To Track and Re-Market To Web Visitors in the Post-Cookie Era

May 10, 2024's VP of Strategic Partnerships, Frank Patierno, joins Level 10 Contractor Daily Podcast to talk about the future of cookies and how to market to your website visitors without reliance on cookies using your own first-party data.

fullthrottle.aiTM Powers Advanced Marketing Automation With Their Patented Identity Framework

April 29, 2024’s Director of Sales, Will McGinnis, joins Brian Pasch to demystify some of the jargon around first-party data. Will and Brian discuss’s patent for identity resolution and how our technology platform produces powerful marketing outcomes.

5 Ways to Integrate AI Into Your Business

April 29, 2024™️ made the list on the Level 10 Contractor Daily Podcast's latest episode: "Five Ways to Integrate AI Into Your Business. We work with talented contractors and business owners all over the country who want to get an edge in their market by generating better data about their target audience.

fullthrottle.aiTM Announces Launch of Automotive Media Marketplace to Connect Auto Publishers and Media Companies with OEMs and Auto Dealers

April 25, 2024

The Automotive Media Marketplace provides a seamless technology platform to connect automotive buyer data with automotive audiences through curated publisher addressability opportunities. This first-party data-driven ecosystem allows advertisers to spend with confidence, as they can quickly identify and target key prospects, and drive measurable, improved ROI. At the same time, publishers benefit from the ability to better optimize their inventory, connecting them with the highest value buyers.

fullthrottle.aiTM Wins Gold Hermes Creative Award for Strategic Campaigns: Integrated Marketing Campaign

April 22, 2024

Florida Window & Door utilized™️ to not just meet their set goals but to vastly exceed them, marking a milestone in effective audience identification, lead nurturing, and precision marketing in the face of evolving digital privacy norms. This campaign stands as a testament to the power of innovative data application and integrated marketing, setting a new benchmark for excellence in cookieless marketing campaigns.

fullthrottle.aiTM Wins Gold Hermes Creative Award for Interactive Media: Website

April 22, 2024

The™️ "Mega Menu" project streamlined website navigation, focusing on simplicity and efficiency to improve the user experience. By emphasizing our service offerings across various industry verticals, the project introduces a user-centric navigation menu that follows best practices in UX and UI design. This project reflects our team’s commitment to clarity, efficiency, and care for the end-user.

fullthrottle.aiTM Wins Platinum Hermes Creative Award for Interactive Media: Blog

April 22, 2024

The AdTech Blog from™️ utilizes deep sourcing and domain experts to inform and update readers. Our commitment to highlighting innovative solutions and strategies positions the™️ blog as an indispensable resource for marketers, advertisers, and technologists seeking to navigate the post-cookie era with confidence and foresight.

fullthrottle.aiTM Wins Gold Stevie(R) Award for Sales Turnaround of the Year

April 16, 2024

Over the past year, our sales team has surpassed sales targets through innovative tactics and a deep understanding of the market's needs. We have achieved a sales turnaround that has set new benchmarks in the industry, with a year-over-year growth that far exceeds initial projections and industry averages. This performance leap is a testament to our collective drive and our adaptive sales strategies, reflecting a shift in how we engage with the market and nurture our client relationships.

fullthrottle.aiTM Wins Gold Stevie(R) Award for Achievement in the Use of Data & Analytics

April 16, 2024

Using two case studies to highlight our platform's efficacy in data and analytics,<sup>TM</sup> was able to prove our commitment to leading the industry shift towards more accurate, privacy-conscious, and efficient advertising solutions. The depth and breadth of our partnerships, as exemplified with Blockgraph and Spectrum Reach in connected TV, and iHeartMedia in radio, further emphasize our growth trajectory and ability to forge strategic alliances that amplify results.'s Will McGinnis Wins Bronze Stevie(R) Award for Sales Director of the Year

April 16, 2024's Sales Director, Will McGinnis, has spearheaded a transformative shift in's sales strategy that has yielded remarkable results. Will's efforts in his leadership have directly contributed to revenue, demonstrating his initiative's impact on the bottom line.

Ad Measurement Trends H1 2024 featuring's Amol Waishampayan

April 16, 2024

The latest EMARKETER report features CPO Amol Waishampayan and discusses ad measurement trends for H1 2024. As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.

fullthrottle.aiTM Wins 2024 Excellence in Customer Service Award

April 10, 2024

The Excellence in Customer Service Awards celebrate those who are winning by supporting their own customers and those who are developing the tools to help others find success.

fullthrottle.aiTM Wins 2024 Artificial Intelligence Excellence Award

March 20, 2024

This remarkable achievement under the product category is for’s achievements in automation using innovative artificial intelligence applications.

fullthrottle.aiTM Welcomes Kerri Boyle as Director of Audience Activation

March 19, 2024

New Director to Spearhead Audience Activation Team, Amplifying Paid Media Campaigns for Incremental Revenue

fullthrottle.aiTM Named to Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies

February 27, 2024

Inc. magazine names fullthrottle.aiTM on its fourth annual Inc. 5000 Regionals. This regional list represents a unique look at the most successful companies within the Northeast economy’s most dynamic segment–its independent small businesses. 

LIVE from Insights EDU 2024 featuring Will McGinnis

February 22, 2024

Will McGinnis discusses how fullthrottle.aiTM uses AI, regulations and principles for AI, and what it means to be cookieless in 2024 at Insights EDU.

fullthrottle.aiTM Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video Advertising

February 20, 2024

fullthrottle.aiTM announces the receipt of its second patent protecting technology that enables marketers to connect impression delivery to media attribution. The newly patented technology strengthens’s approach to attribution measurement by determining the probability of a user’s browser session being influenced by specific media campaign impressions.

fullthrottle.aiTM Gets Second Patent For Ad Attribution

February 20, 2024

The patent bolsters’s product portfolio and powers the company’s Smart Impression Predictor, which links media impressions to user browser sessions. Using’s Smart Impression Predictor, buyer journey data and media logs are analyzed to deliver actionable insights for optimizing media investments and measuring against transactional sales results.

A new report highlights flaws in Google’s Privacy Sandbox

February 8, 2024’s CPO, Amol Waishampayan, discusses the new report from the IAB Tech Lab on Google’s Privacy Sandbox with Travis Clark from The Current.

DealerOn Transforms Automotive Website Personalization with New Signals Product and Partners with fullthrottle.aiTM to release Signals Experience Cloud (SXC) Ahead of NADA

February 1, 2024

Dealers can now plan and activate media via the all-in-one audience and attribution platform with the use of Generative AI, seamlessly integrating with the DealerOn Signals platform for a truly individualized shopper experience.  

The Current Report: AI and Streaming Take Center Stage at CES 2024

January 16, 2024's CPO, Amol Waishampayan, discusses AI and the privacy landscape on The Trade Desk’s The Current Podcast.

fullthrottle.aiTM Puts Pedal To The Metal On CTV Attribution

January 3, 2024

SafeMatch makes it easier to connect outcomes to streaming TV ads – historically, a very difficult and convoluted process compared with other digital channels, such as Google, Instagram and Facebook.

fullthrottle.aiTM Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution

January 3, 2024

First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while maintaining privacy and safety compliance.

10 Marketers Weigh In On What’s In Store For 2024

December 18, 2023’s CPO, Amol Waishampayan gives The Current his biggest prediction for 2024 on the future of AI.’s Julia Giacoboni honored as Tech Titan & Master of MarTech by Chief Marketer

December 18, 2023

This award celebrates Julia as a transformative force in the realm of marketing technology over the past year, driving significant advancements in’s digital marketing strategies and streamlining internal processes to fortify company messaging.’s Amol Waishampayan honored with Pennsylvania Impact Award

December 12, 2023

The Pennsylvania Impact Awards celebrate socially responsible citizens from across the commonwealth who embody the principles of corporate social responsibility, including Community Engagement, Customer Service, Diversity & Inclusion, Equity, Ethics, Transparency, Sustainability and Volunteerism.

fullthrottle.aiTM Wins Product of the Year and Case Study of the Year

November 22, 2023

Business Intelligence Group's BIG Awards for Business rewards companies, products and people that are leading their respective industries. fullthrottle.aiTM is celebrated as Product of the Year and Case Study of the Year in the 2023 BIG Awards for Business.

BIG award product of the year and case study of the year

The Most Effective Sales Tactic with Will McGinnis

November 8, 2023

Will McGinnis discusses the role of relationship-building in automotive sales on ASOTU’s Auto Collabs podcast.’s Todd Hauser: How Generative AI Powers Auto Marketing Success

November 7, 2023’s EVP of Strategic Partnerships, Todd Hauser, joins The Dealer Playbook to discuss how’s innovative platform aids dealers in converting online shoppers into customers while also enabling them to create immersive households and accurately track sales and service attribution.

fullthrottle.aiTM wins Platinum Marcom Award for Audience Identification Program

November 6, 2023’s Audience Generation feature of our platform serves as a comprehensive toolset that revolutionizes how brands identify, market to, and measure their audiences. fullthrottle.aiTM sets a new standard in the AdTech industry by allowing businesses to identify their in-market website visitors down to the addressable household audiences, without any reliance on IP address, fingerprinting, or Mobile Ad IDs.

fullthrottle.aiTM wins Gold Marcom Award for Strategic Communications and Integrated Marketing

November 6, 2023

Partnering with fullthrottle.aiTM, Florida Window & Door not only met but significantly exceeded its goal, achieving a 47x return on investment from an Integrated marketing Campaign. The results of this partnership demonstrate the transformative power of first-party data in generating and marketing to higher-quality leads. It also stands as a testament to what can be achieved with the right data and tools.

Amol Waishampayan at Advertising Week 2023

Advertising Week New York Panel Presentation featuring Amol Waishampayan

October 16, 2023's CPO, Amol Waishampayan, discusses the explosive growth of AI and  how to incorporate AI platforms like into how you plan, buy and measure media right now.

CPO Amol Waishampayan Talks First-Party Data Activation on Brian Pasch Podcast

September 27, 2023

Amol and Brian discussed how fullthrottle.aiTM generates wildly profitable audiences and how dealerships can leverage their data to increase sales and service appointments.’s Todd Hauser leads panel presentation at NYC TV Week’s Advanced Advertising Summit

September 12, 2023

NYC TV Week brings together companies leading the charge to make TV advertising more effective and efficient. fullthrottle.aiTM presented a successful automotive case study with Stream Companies and Spectrum Reach on stage.

fullthrottle.aiTM was awarded Best Advertising Measurement Platform in the 2023 MarTech Breakthrough Awards.

August 17, 2023

With fullthrottle.aiTM, businesses can not only build valuable first-party data, but they can also measure marketing activation with unprecedented accuracy. 

fullthrottle.aiTM has been named a finalist for Best Cookieless Identification Technology in the Digiday awards

August 16, 2023

fullthrottle.aiTM uses cookieless ID technology to lift sales. Our objective is to enable businesses to generate, own, and utilize a vast amount of first-party audience data effectively. As we believe that this data is the cornerstone of modern advertising, our platform ensures that businesses can reach their target audiences without reliance on third-party cookies or mobile IDs.

fullthrottle.aiTM makes the Inc. 5000 list

August 15, 2023

fullthrottle.aiTM ranked 3519 on the 2023 Inc. 5000 list. Additional rankings include being honored as 325 in Advertising & Marketing and 97 in PA on it’s first inclusion in the list.

Philadelphia Business Journal identifies fullthrottle.aiTM as one of the region’s fastest-growing companies in their Soaring 76 program

August 3, 2023

Companies making the Soaring 76 list are recognized for being the fastest-growing companies in the Philadelphia region with sustained year-over-year growth.

fullthrottle.aiTM featured in Q3 Spotlight focused on Marketing, Data, Prospecting

August 1, 2023

Market Insights spotlights fullthrottle.aiTM in their Q3 newsletter, focusing on how fullthrottle.aiTM can optimize current marketing efforts for community banks and credit unions.

The Level 10 Contractor Daily Podcast

July 19, 2023

Frank Patierno, VP of Strategic Partnerships, joins Rich Harshaw on The Level 10 Contractor Daily Podcast to talk about how home services contractors can find more leads.

Winner of the 2023 Sammys - Sales and Marketing Technology Awards

July 19, 2023

Recognizing the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers

EVP of Strategic Partnerships speaks on afternoon keynote panel: “Case Study of an Effective Campaign”

June 27, 2023

A lineup of leading industry executives shared insights and best practices for making television advertising more effective at the Advanced Advertising Summit.

2023 Diversity in Business honorees

June 27, 2023’s CPO, Amol Waishampayan is recognized as a diverse business leader who has demonstrated success in his field and through philanthropic endeavors.

Programmatic Advertising Trends Q2 2023 with Key Contributor Amol Waishampayan

June 8, 2023

Programmatic changes faster every day. Keep up with the trends in this Insider Intelligence and eMarketer Q2 report, featuring our CPO as a key contributor.

fullthrottle.aiTM Wins 2023 Fortress Cyber Security Award

May 31, 2023

fullthrottle.aiTM has won the 2023 Fortress Cyber Security Award in Data Protection from the Business Intelligence Group. This honor highlights our commitment to data protection and privacy.

Advertising Week Amol Brands Need to Be Data Farmers

Why Brands Need to Become Data Farmers

May 9, 2023

Are you struggling to make your media spend more efficient? It's not just you. Our CPO Amol shares three key steps to switch over to first-party data and enhance your marketing efforts in Advertising Week.

fullthrottle.aiTM Recognized as an Inc. Best Workplace

May 9, 2023

fullthrottle.aiTM has been honored as one of of Inc.'s Best Workplaces. This award recognizes organizations that have redefined what it means to be a great workplace, thriving in the face of adversity and fostering employee growth and advancement at all levels.

inc best workplaces press release fullthrottleai
fullthrottle will mcginnis podcast feature's Will McGinnis Discusses Using Data To Connect With Prospects

April 21, 2023

Director of Sales Will McGinnis sits down with Matt Zaun to discuss company culture, AI, and first-party data on Matt's podcast, "Stories With Traction."'s Blakley Young Honored with Prestigious Top 40 Under 40 Award from Mississippi Business Journal

April 20, 2023

Performance Strategist Blakley Young celebrated for her outstanding achievements in business, community service, and philanthropy.

Blakley Young Award
Excellence in Customer Service Award

fullthrottle.aiTM wins 2023 Excellence in Customer Service Award

April 12, 2023

fullthrottle.aiTM is announced as a winner of the 2023 Business Intelligence Group's Excellence in Customer Service Award. This prestigious award recognizes those who are making a significant impact on the customer service industry.

fullthrottle.aiTM Patent Fuels First-Party Data Management Success for Dealers

March 14, 2023

CEO David Regn joins the Brian Pasch Podcast to discuss some of the topics fullthrottle.aiTM will be addressing at the 2023 Digital Marketing Strategies Conference such as specific use cases where technology platforms, CDPs, and data enhancement services come together to present dealers with new ways to connect with shoppers and existing customers, and much more.

MarTech Interview with Amol Waishampayan, Chief Product Officer at fullthrottle.aiTM

March 2, 2023

Amol Waishampayan, Chief Product Officer at fullthrottle.aiTM chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up with MarTech Series.

fullthrottle.aiTM lifts lid on fresh patent, MVPDs still scaling business

February 23, 2023

fullthrottle.aiTM announces a new patent on their core technology that collects anonymized first-party data from website visitors and connects it to addressable households without using a single cookie. Thats especially valuable to MVPDs who need to enhance their current household data and advertising while staying CPRA compliant. 

AWA Award for CDP/MAP

fullthrottle.aiTM wins AWA award for CDP/MAP Technologies

February 4, 2023

The AWA Awards shine a spotlight on vendors who are working hard to make real and meaningful strides for the dealer’s benefit: improving the consumer experience, creating operational efficiencies, and bringing true transparency to marketing.

A New Tracker Promises to Collect a Lot More of Your Data. Its Maker Says That's Better For Your Privacy.

January 31, 2023

fullthrottle.aiTM is launching a new, souped-up tracker as Google moves to kill third-party cookies.

FT Gizmodo
FT Patent Announcement

fullthrottle.aiTM Technologies, LLC Announces Issuance of Patent for Company’s Proprietary First-Party Data Technologies

January 23, 2023
Company’s cookieless data solutions will provide incremental first-party data and address AdTech industry’s most pressing challenges, improving outcomes for marketers.

fullthrottle.aiTM Achieves SOC 2 Type 2 Certification for its Security and Privacy Practices

December 7, 2022

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

SOC 2 Type 2 Certification
IAB There featuring Amol

Leveraging First-Party Data: Turning Data Scavengers into Data Harvesters

December 7, 2022

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

fullthrottle.aiTM - First-party data solutions and APIs for advertisers and publishers

December 6, 2022

CPO Amol Waishampayan describes’s first-party data enablement solutions and how it works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data.

Marketecture featuring Amol

fullthrottle.aiTM Appoints Advertising Industry Leader Joy Baer to Board of Directors to Guide Next Stage of Rapid Growth

October 28, 2022

Former Strata & Freewheel leader to provide first-party data expertise as fullthrottle.aiTM ascends to market leadership.

fullthrottle.aiTM Announces Launch of Audience Flume to Offer Turnkey Access to Novel First-Party Data

October 6, 2022

New open-source API-based solution facilitates industry-wide interoperability of first-party data

Tech firm touts new way to generate first-party data for agencies & publishers without privacy-compliance issues

September 29, 2022

As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can - so long as it's privacy-compliant.

fullthrottle.aiTM Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships

September 8, 2022

New sales leader brings a wealth of experience from across media, advertising and technology industries

Winner of the 2022 Sammys - Sales and Marketing Technology Awards

July 26, 2022

The Business Intelligence Group announced the winners of the 2022 Sales and Marketing Technology Awards program, also known as "The Sammys." The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

AW360 Podcast: Amol Waishampayan, CPO, fullthrottle.aiTM

June 24, 2022

fullthrottle.aiTM CPO, Amol Waishampayan, on the AW360 podcast. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.

AW360 Amol Waishampayan
Activation of First-Party Data

fullthrottle.aiTM Hires Five Industry Veterans to Drive Adoption and Activation of Cookieless First-Party Data

June 22, 2022

New executive to guide sales, marketing and partnership initiatives following successful tenures at leading media and adtech companies including Foursquare, Ampersand and Meta

Blockgraph and fullthrottle.aiTM, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

June 9, 2022

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with fullthrottle.aiTM, a leading end-to-end, first-party data platform.

Blockgraph Addressable Targeting
AdExchanger Blockgraph Cookieless Identity

Blockgraph Brings’s Cookieless Identity Strategy To TV

June 9, 2022

The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers.

Televisionation:’s Waishampayan on First-Party Data and More

April 5, 2022

TVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Amol Waishampayan, Chief Product Officer of fullthrottle.aiTM, a company which he describes as “the leading source of first-party data transformation, creation and enablement of this post cookie-pocalypse world.”

Televisionation Amol Waishampayan
Digital Champions Amol Waishampayan

“Digital Champions” with Amol Waishampayan from fullthrottle.aiTM

April 4, 2022

Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amol Waishampayan from fullthrottle.aiTM.

Spectrum Reach Revs Up Auto Campaigns With fullthrottle.aiTM

February 9, 2022

Spectrum Reach, Charter Communications’ ad sales unit, said it worked with fullthrottle.aiTM Technologies to launch SmartScheduler, a buying and attribution platform for data-based campaigns for auto advertisers.

Spectrum Reach FT
Spectrum Reach SmartScheduler

fullthrottle.aiTM Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers

February 9, 2022

fullthrottle.aiTM and Spectrum Reach announce the launch of SmartScheduler, a buying and attribution platform for data-informed linear cable, streaming TV, broadcast radio, and streaming audio for auto buyers.