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LIVE from Insights EDU 2024 featuring Will McGinnis

February 22, 2024

Will McGinnis discusses how uses AI, regulations and principles for AI, and what it means to be cookieless in 2024 at Insights EDU. Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video Advertising

February 20, 2024 announces the receipt of its second patent protecting technology that enables marketers to connect impression delivery to media attribution. The newly patented technology strengthens’s approach to attribution measurement by determining the probability of a user’s browser session being influenced by specific media campaign impressions. Gets Second Patent For Ad Attribution

February 20, 2024

The patent bolsters’s product portfolio and powers the company’s Smart Impression Predictor, which links media impressions to user browser sessions. Using’s Smart Impression Predictor, buyer journey data and media logs are analyzed to deliver actionable insights for optimizing media investments and measuring against transactional sales results.

A new report highlights flaws in Google’s Privacy Sandbox

February 8, 2024’s CPO, Amol Waishampayan, discusses the new report from the IAB Tech Lab on Google’s Privacy Sandbox with Travis Clark from The Current.

DealerOn Transforms Automotive Website Personalization with New Signals Product and Partners with to release Signals Experience Cloud (SXC) Ahead of NADA

February 1, 2024

Dealers can now plan and activate media via the all-in-one audience and attribution platform with the use of Generative AI, seamlessly integrating with the DealerOn Signals platform for a truly individualized shopper experience.  

The Current Report: AI and Streaming Take Center Stage at CES 2024

January 16, 2024's CPO, Amol Waishampayan, discusses AI and the privacy landscape on The Trade Desk’s The Current Podcast. Puts Pedal To The Metal On CTV Attribution

January 3, 2024

SafeMatch makes it easier to connect outcomes to streaming TV ads – historically, a very difficult and convoluted process compared with other digital channels, such as Google, Instagram and Facebook. Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution

January 3, 2024

First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while maintaining privacy and safety compliance.

10 Marketers Weigh In On What’s In Store For 2024

December 18, 2023’s CPO, Amol Waishampayan gives The Current his biggest prediction for 2024 on the future of AI.’s Julia Giacoboni honored as Tech Titan & Master of MarTech by Chief Marketer

December 18, 2023

This award celebrates Julia as a transformative force in the realm of marketing technology over the past year, driving significant advancements in’s digital marketing strategies and streamlining internal processes to fortify company messaging.’s Amol Waishampayan honored with Pennsylvania Impact Award

December 12, 2023

The Pennsylvania Impact Awards celebrate socially responsible citizens from across the commonwealth who embody the principles of corporate social responsibility, including Community Engagement, Customer Service, Diversity & Inclusion, Equity, Ethics, Transparency, Sustainability and Volunteerism. Wins Product of the Year and Case Study of the Year

November 22, 2023

Business Intelligence Group's BIG Awards for Business rewards companies, products and people that are leading their respective industries. is celebrated as Product of the Year and Case Study of the Year in the 2023 BIG Awards for Business.

BIG award product of the year and case study of the year

The Most Effective Sales Tactic with Will McGinnis

November 8, 2023

Will McGinnis discusses the role of relationship-building in automotive sales on ASOTU’s Auto Collabs podcast.’s Todd Hauser: How Generative AI Powers Auto Marketing Success

November 7, 2023’s EVP of Strategic Partnerships, Todd Hauser, joins The Dealer Playbook to discuss how’s innovative platform aids dealers in converting online shoppers into customers while also enabling them to create immersive households and accurately track sales and service attribution. wins Platinum Marcom Award for Audience Identification Program

November 6, 2023’s Audience Generation feature of our platform serves as a comprehensive toolset that revolutionizes how brands identify, market to, and measure their audiences. sets a new standard in the AdTech industry by allowing businesses to identify their in-market website visitors down to the addressable household audiences, without any reliance on IP address, fingerprinting, or Mobile Ad IDs. wins Gold Marcom Award for Strategic Communications and Integrated Marketing

November 6, 2023

Partnering with, Florida Window & Door not only met but significantly exceeded its goal, achieving a 47x return on investment from an Integrated marketing Campaign. The results of this partnership demonstrate the transformative power of first-party data in generating and marketing to higher-quality leads. It also stands as a testament to what can be achieved with the right data and tools.

Amol Waishampayan at Advertising Week 2023

Advertising Week New York Panel Presentation featuring Amol Waishampayan

October 16, 2023's CPO, Amol Waishampayan, discusses the explosive growth of AI and  how to incorporate AI platforms like into how you plan, buy and measure media right now.

CPO Amol Waishampayan Talks First-Party Data Activation on Brian Pasch Podcast

September 27, 2023

Amol and Brian discussed how generates wildly profitable audiences and how dealerships can leverage their data to increase sales and service appointments.’s Todd Hauser leads panel presentation at NYC TV Week’s Advanced Advertising Summit

September 12, 2023

NYC TV Week brings together companies leading the charge to make TV advertising more effective and efficient. presented a successful automotive case study with Stream Companies and Spectrum Reach on stage. was awarded Best Advertising Measurement Platform in the 2023 MarTech Breakthrough Awards.

August 17, 2023

With, businesses can not only build valuable first-party data, but they can also measure marketing activation with unprecedented accuracy. has been named a finalist for Best Cookieless Identification Technology in the Digiday awards

August 16, 2023 uses cookieless ID technology to lift sales. Our objective is to enable businesses to generate, own, and utilize a vast amount of first-party audience data effectively. As we believe that this data is the cornerstone of modern advertising, our platform ensures that businesses can reach their target audiences without reliance on third-party cookies or mobile IDs. makes the Inc. 5000 list

August 15, 2023 ranked 3519 on the 2023 Inc. 5000 list. Additional rankings include being honored as 325 in Advertising & Marketing and 97 in PA on it’s first inclusion in the list.

Philadelphia Business Journal identifies as one of the region’s fastest-growing companies in their Soaring 76 program

August 3, 2023

Companies making the Soaring 76 list are recognized for being the fastest-growing companies in the Philadelphia region with sustained year-over-year growth. featured in Q3 Spotlight focused on Marketing, Data, Prospecting

August 1, 2023

Market Insights spotlights in their Q3 newsletter, focusing on how can optimize current marketing efforts for community banks and credit unions.

The Level 10 Contractor Daily Podcast

July 19, 2023

Frank Patierno, VP of Strategic Partnerships, joins Rich Harshaw on The Level 10 Contractor Daily Podcast to talk about how home services contractors can find more leads.

Winner of the 2023 Sammys - Sales and Marketing Technology Awards

July 19, 2023

Recognizing the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers

EVP of Strategic Partnerships speaks on afternoon keynote panel: “Case Study of an Effective Campaign”

June 27, 2023

A lineup of leading industry executives shared insights and best practices for making television advertising more effective at the Advanced Advertising Summit.

2023 Diversity in Business honorees

June 27, 2023’s CPO, Amol Waishampayan is recognized as a diverse business leader who has demonstrated success in his field and through philanthropic endeavors.

Programmatic Advertising Trends Q2 2023 with Key Contributor Amol Waishampayan

June 8, 2023

Programmatic changes faster every day. Keep up with the trends in this Insider Intelligence and eMarketer Q2 report, featuring our CPO as a key contributor. Wins 2023 Fortress Cyber Security Award

May 31, 2023 has won the 2023 Fortress Cyber Security Award in Data Protection from the Business Intelligence Group. This honor highlights our commitment to data protection and privacy.

Advertising Week Amol Brands Need to Be Data Farmers

Why Brands Need to Become Data Farmers

May 9, 2023

Are you struggling to make your media spend more efficient? It's not just you. Our CPO Amol shares three key steps to switch over to first-party data and enhance your marketing efforts in Advertising Week. Recognized as an Inc. Best Workplace

May 9, 2023 has been honored as one of of Inc.'s Best Workplaces. This award recognizes organizations that have redefined what it means to be a great workplace, thriving in the face of adversity and fostering employee growth and advancement at all levels.

inc best workplaces press release fullthrottleai
fullthrottle will mcginnis podcast feature's Will McGinnis Discusses Using Data To Connect With Prospects

April 21, 2023

Director of Sales Will McGinnis sits down with Matt Zaun to discuss company culture, AI, and first-party data on Matt's podcast, "Stories With Traction."'s Blakley Young Honored with Prestigious Top 40 Under 40 Award from Mississippi Business Journal

April 20, 2023

Performance Strategist Blakley Young celebrated for her outstanding achievements in business, community service, and philanthropy.

Blakley Young Award
Excellence in Customer Service Award wins 2023 Excellence in Customer Service Award

April 12, 2023 is announced as a winner of the 2023 Business Intelligence Group's Excellence in Customer Service Award. This prestigious award recognizes those who are making a significant impact on the customer service industry. Patent Fuels First-Party Data Management Success for Dealers

March 14, 2023

CEO David Regn joins the Brian Pasch Podcast to discuss some of the topics will be addressing at the 2023 Digital Marketing Strategies Conference such as specific use cases where technology platforms, CDPs, and data enhancement services come together to present dealers with new ways to connect with shoppers and existing customers, and much more.

MarTech Interview with Amol Waishampayan, Chief Product Officer at FullThrottle

March 2, 2023

Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up with MarTech Series.

FullThrottle lifts lid on fresh patent, MVPDs still scaling business

February 23, 2023

FullThrottle announces a new patent on their core technology that collects anonymized first-party data from website visitors and connects it to addressable households without using a single cookie. Thats especially valuable to MVPDs who need to enhance their current household data and advertising while staying CPRA compliant. 

AWA Award for CDP/MAP wins AWA award for CDP/MAP Technologies

February 4, 2023

The AWA Awards shine a spotlight on vendors who are working hard to make real and meaningful strides for the dealer’s benefit: improving the consumer experience, creating operational efficiencies, and bringing true transparency to marketing.

A New Tracker Promises to Collect a Lot More of Your Data. Its Maker Says That's Better For Your Privacy.

January 31, 2023 is launching a new, souped-up tracker as Google moves to kill third-party cookies.

FT Gizmodo
FT Patent Announcement Technologies, LLC Announces Issuance of Patent for Company’s Proprietary First-Party Data Technologies

January 23, 2023
Company’s cookieless data solutions will provide incremental first-party data and address AdTech industry’s most pressing challenges, improving outcomes for marketers. Achieves SOC 2 Type 2 Certification for its Security and Privacy Practices

December 7, 2022

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

SOC 2 Type 2 Certification
IAB There featuring Amol

Leveraging First-Party Data: Turning Data Scavengers into Data Harvesters

December 7, 2022

A discussion on the increasing importance of first-party data as marketers become less reliant on third-party data and how marketers can take advantage of their own data to gain data independence and find more customers.

FullThrottle - First-party data solutions and APIs for advertisers and publishers

December 6, 2022

CPO Amol Waishampayan describes FullThrottle’s first-party data enablement solutions and how it works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data.

Marketecture featuring Amol

FullThrottle Appoints Advertising Industry Leader Joy Baer to Board of Directors to Guide Next Stage of Rapid Growth

October 28, 2022

Former Strata & Freewheel leader to provide first-party data expertise as FullThrottle ascends to market leadership.

FullThrottle Announces Launch of Audience Flume to Offer Turnkey Access to Novel First-Party Data

October 6, 2022

New open-source API-based solution facilitates industry-wide interoperability of first-party data

Tech firm touts new way to generate first-party data for agencies & publishers without privacy-compliance issues

September 29, 2022

As a cookieless world creeps closer and closer, more brands (and their media agencies) are focused on generating as much first-party data as they can - so long as it's privacy-compliant.

FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships

September 8, 2022

New sales leader brings a wealth of experience from across media, advertising and technology industries

Winner of the 2022 Sammys - Sales and Marketing Technology Awards

July 26, 2022

The Business Intelligence Group announced the winners of the 2022 Sales and Marketing Technology Awards program, also known as "The Sammys." The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

AW360 Podcast: Amol Waishampayan, CPO, FullThrottle

June 24, 2022

FullThrottle CPO, Amol Waishampayan, on the AW360 podcast. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.

AW360 Amol Waishampayan
Activation of First-Party Data

FullThrottle Hires Five Industry Veterans to Drive Adoption and Activation of Cookieless First-Party Data

June 22, 2022

New executive to guide sales, marketing and partnership initiatives following successful tenures at leading media and adtech companies including Foursquare, Ampersand and Meta

Blockgraph and, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

June 9, 2022

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with, a leading end-to-end, first-party data platform.

Blockgraph Addressable Targeting
AdExchanger Blockgraph Cookieless Identity

Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV

June 9, 2022

The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers.

Televisionation: FullThrottle’s Waishampayan on First-Party Data and More

April 5, 2022

TVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Amol Waishampayan, Chief Product Officer of FullThrottle, a company which he describes as “the leading source of first-party data transformation, creation and enablement of this post cookie-pocalypse world.”

Televisionation Amol Waishampayan
Digital Champions Amol Waishampayan

“Digital Champions” with Amol Waishampayan from Full Throttle

April 4, 2022

Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Amol Waishampayan from Full Throttle.

Spectrum Reach Revs Up Auto Campaigns With

February 9, 2022

Spectrum Reach, Charter Communications’ ad sales unit, said it worked with Technologies to launch SmartScheduler, a buying and attribution platform for data-based campaigns for auto advertisers.

Spectrum Reach FT
Spectrum Reach SmartScheduler

FullThrottle Partners With Spectrum Reach® to Launch SmartScheduler, a New Data-Driven Media Buying Platform for Auto Marketers

February 9, 2022

FullThrottle and Spectrum Reach announce the launch of SmartScheduler, a buying and attribution platform for data-informed linear cable, streaming TV, broadcast radio, and streaming audio for auto buyers.