From Scavenger to Farmer Why is first-party data collection important in this day and age? The easiest way to simplify how to define first-party data...
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Where Do You Fall on the Data Collection Scale? First-party data is a hot topic in the world of advertising and marketing. Google is deprecating...
How Agencies Can Walk the Walk by Amol Waishampayan, CPO The AdTech agency, media, and brand world talk a lot about first-party data. It is...
How Much Data Do You Have? by Bill Parlaman, CMO In the past, cookies provided all the data an agency or brand would need. However,...
The True Consumer Mindset by CPO Amol Waishampayan and VP of Product Lou DiGiacomo Often, marketing is evaluated on how many clicks came and the...
Now Available in ShopperSuite! by Julia Giacoboni, Director of Special Projects Introducing the new FullThrottle Custom Journey Segments Feature—now available in ShopperSuite. If you could...
Fixing the Broken RMN Business Model by Robert Konkos, VP of Data Partnerships Retail media networks (RMN) are currently considered a large area of growth...
The History, Present, and Future of Third-Party Identity Graphs What Are Third-Party Identity Graphs? A third-party data identity graph (or third-party data asset) is any...
It's Time to Make the Switch! by Ava Champion, Technical Inbound Marketing Manager As third-party cookies begin to lose their final leg, retargeting is going...
How To Traverse the Changing Advertising and Marketing Landscape by Todd Hauser, VP of Strategic Partnerships We talk to a lot of marketers who are...