Navigating Zero-Party, First-Party, Second-Party, and Third-Party Data Data is the best way to tailor your customers’ experiences and create engaging content they will want to...
Are You Protected? by Lou DiGiacomo, VP of Product For the unprepared, the imminent future of AdTech could be quite dystopian. The world of advertising...
Old-School Marketing Attribution is Dead. Attribution is the old way we used to do things in the world of marketing and there are a lot...
By Amol Waishampayan, Chief Product Officer Control your Destiny and Achieve Data Independence: Breaking Down the Demise of Cookies Note: by the end of this piece,...
By Louis DiGiacomo, Director of Platform Innovation I get a good number of cold calls each month - we all do. Some are from recruiters...
How Do Your Shoppers Shop? by Julia Giacoboni, Director of Special Projects The Buyer Journey Has Evolved We have always been told the traditional buyer...
Outdated. Outwitted. Outplayed. Rest in peace, Old-school Advertising Attribution. Make way for Multi-Touch Influence – the future has arrived. You might be wondering, what is...
Accepting the Death of Cookies to Get Ahead Stages of AdTech Grief There are five stages of grief. As far as cookies go, we’ve found...