Here’s How We Solved for One of AdTech’s Biggest Headaches by Lou DiGiacomo, VP of Product Low match rates have been a thorn in the...
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A Step-By-Step Guide to Solving the Advertising Match Rate Problem by Lou DiGiacomo, VP of Product We’ve uncovered the epidemic of low match rates, explained...
Clean Data Is Valuable Data by Lou DiGiacomo, VP of Product In the AdTech industry, low match rates are a major problem that can lead...
Unmasking the Power Imbalance between Advertisers and Tech Giants by Lou DiGiacomo, VP of Product The Walled Garden Dilemma Both first-party data and the AdTech...
Embracing a Holistic Approach for Enhanced Marketing Success Traditional digital marketing attribution models often leave marketers wanting more, as they fail to capture the essence...
Empowering CPG Brands Through Data Collection, Privacy Compliance, and Personalized Marketing In today's fast-paced business environment, consumer-packaged goods (CPG) brands are facing unprecedented levels of...
Introducing: Return on Audience Why The goal of Return on Audience is to give advertisers exclusive insight into everything happening across their addressable universe -...
In fullthrottle.app - you can seamlessly shift between products including Lifecycle, Shoppersuite, and Nitroleads to follow the customer journey more clearly! fullthrottle.app is the now...
The Challenge of Targeted Advertising in a Post-Cookie World Data privacy compliance has become a growing concern in recent years, particularly with the availability of...
Discover How To Reach Your Unreachables and Recapture Lost Website Traffic by Bill Parlaman, Chief Marketing Officer There is a problem most brands aren’t aware...