Are You Protected? by Lou DiGiacomo, VP of Product For the unprepared, the imminent future of AdTech could be quite dystopian. The world of advertising...
Old-School Marketing Attribution is Dead. Attribution is the old way we used to do things in the world of marketing and there are a lot...
How Do Your Shoppers Shop? by Julia Giacoboni, Director of Special Projects The Buyer Journey Has Evolved We have always been told the traditional buyer...
Outdated. Outwitted. Outplayed. Rest in peace, Old-school Advertising Attribution. Make way for Multi-Touch Influence – the future has arrived. You might be wondering, what is...
Accepting the Death of Cookies to Get Ahead Stages of AdTech Grief There are five stages of grief. As far as cookies go, we’ve found...
By Louis DiGiacomo, Director of Platform Innovation New term alert! Buzzwords in the marketing and advertising world are constantly cropping up and can be difficult...