Accelerate your media with cookieless household data
Bring 1p Household Technology to your advertisers
Lean into fully privacy compliant 1p data collected via patent-pending cookieless tech. Transform programmatic online shoppers into 1p households.
Typically, only 3-5% of website visitors convert, leaving a massive addressable market if properly transformed. Your advertisers need 1p data as cookie deprecation (“The Cookiepocalypse”) and MAIDs space starts to decay.
Supercharge Data-Informed Smart Video into the traditional MVPD techstack
- Unlock Household Driven All-Screen
- SmartVideo with Linear + Streaming + VOD
- Scale & Move Linear Inventory
- Drive Adoption of Digital
- Evolve beyond Nielsen with household-based approach
Next generation solution to articulate customer journey
Measure influence of all media down to household. Highlight Halo Effect on other media including walled gardens.
- Co-label ShopperSuite offering that includes ALL media channels
- SmartVideo, SmartMail, Instant Email, Social, Addressable Online Video, Addressable Display-
- Includes Zerograph Identification & Influence
- Access to all activation outside of SmartVideo
- Full offense & defense against the walled gardens- completely immerse household in messaging and validate spend
- All data flow is fully privacy compliant
- No PII shared between FullThrottle and MVPDs