Embracing a First-Party Data Model and Investing in Your Brand for a Stable Future Like the previous few years, 2022 was a year of changes...
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Fill in the Gaps with First-Party Data On July 1st, 2023, Universal Analytics will stop tracking data. All of Google’s analytics services will switch over...
The Customer Journey Starts With One Click by Julia Giacoboni, Director of Special Projects Building an audience is essential to determine if a business is...
Where Do We Stand With Cookieless? As everyone today leans into the future of cookie deprecation, you might expect a slew of marketing and companies...
Making Data a Profit Center Instead of a Cost Center by Amol Waishampayan, CPO Most agencies want to get better at managing, collecting, and using...
From Scavenger to Farmer Why is first-party data collection important in this day and age? The easiest way to simplify how to define first-party data...
Where Do You Fall on the Data Collection Scale? First-party data is a hot topic in the world of advertising and marketing. Google is deprecating...
How Agencies Can Walk the Walk by Amol Waishampayan, CPO The AdTech agency, media, and brand world talk a lot about first-party data. It is...
How Much Data Do You Have? by Bill Parlaman, CMO In the past, cookies provided all the data an agency or brand would need. However,...
The True Consumer Mindset by CPO Amol Waishampayan and VP of Product Lou DiGiacomo Often, marketing is evaluated on how many clicks came and the...