Navigating Zero-Party, First-Party, Second-Party, and Third-Party Data Data is the best way to tailor your customers’ experiences and create engaging content they will want to...
Are You Protected? by Lou DiGiacomo, VP of Product For the unprepared, the imminent future of AdTech could be quite dystopian. The world of advertising...
How Do Your Shoppers Shop? by Julia Giacoboni, Director of Special Projects The Buyer Journey Has Evolved We have always been told the traditional buyer...
Outdated. Outwitted. Outplayed. Rest in peace, Old-school Advertising Attribution. Make way for Multi-Touch Influence – the future has arrived. You might be wondering, what is...
By Louis DiGiacomo, Director of Platform Innovation New term alert! Buzzwords in the marketing and advertising world are constantly cropping up and can be difficult...