Where Do You Fall on the Data Collection Scale? First-party data is a hot topic in the world of advertising and marketing. Google is deprecating...
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How Agencies Can Walk the Walk by Amol Waishampayan, CPO The AdTech agency, media, and brand world talk a lot about first-party data. It is...
How Much Data Do You Have? by Bill Parlaman, Chief Experience Officer In the past, cookies provided all the data an agency or brand would...
The True Consumer Mindset by CPO Amol Waishampayan and VP of Product Lou DiGiacomo Often, marketing is evaluated on how many clicks came and the...
Fixing the Broken RMN Business Model Retail media networks (RMN) are currently considered a large area of growth in the AdTech industry. As third-party data...
The History, Present, and Future of Third-Party Identity Graphs What Are Third-Party Identity Graphs? A third-party data identity graph (or third-party data asset) is any...
It's Time to Make the Switch! As third-party cookies begin to lose their final leg, retargeting is going to change. Browsers will no longer be...
How To Traverse the Changing Advertising and Marketing Landscape by Todd Hauser, EVP of Strategic Partnerships We talk to a lot of marketers who are...
Enhance Your Marketing TechStack from a New Starting Point by Todd Hauser, EVP of Strategic Partnerships AdTech and MarTech solutions are designed to solve and/or...
How To Make Sales Attribution Work by Amol Waishampayan, CPO Every business wants to understand sales attribution. Traditional AdTech has always looked at individual identifiers...