From Scavenger to Farmer Why is first-party data collection important in this day and age? The easiest way to simplify how to define first-party data...
Categories:
The History, Present, and Future of Third-Party Identity Graphs What Are Third-Party Identity Graphs? A third-party data identity graph (or third-party data asset) is any...
Why is AdTech in Chaos? There are tons of changes in the world of Media, AdTech, and Digital. We all know things never stay still...
How do you identify the anonymous traffic you work so hard to deliver for clients? When it comes to our agency partners across the country,...
When it comes to ShopperSuite, there's a number of benefits that we are providing for agencies to come back to their clients with. One is...