By: Julia Giacoboni, Director of Product Marketing Bold Approaches for a Cookieless Future You know the drill. But I'll say it for old times' sake...
Categories:
Exploring the Pros and Cons of Integrating White Label Solutions in Your Agency In the bustling world of digital marketing, one word is on the...
Why Ghost-Hunting With Third-Party Data Is a Losing Strategy Change is the name of the game for marketers. Recently, the potency of programmatic advertising, a...
By: Lou DiGiacomo, VP of Product Understanding the Differences and How fullthrottle.ai Interacts With Each Most of us know privacy concerns are at an all-time...
How Artificial Intelligence Is Revolutionizing Marketing for Small and Medium-Sized Businesses by Julia Giacoboni, Director of Product Marketing It's hard out there for marketers of...
Here’s How We Solved for One of AdTech’s Biggest Headaches by Lou DiGiacomo, VP of Product Low match rates have been a thorn in the...
A Step-By-Step Guide to Solving the Advertising Match Rate Problem by Lou DiGiacomo, VP of Product We’ve uncovered the epidemic of low match rates, explained...
Clean Data Is Valuable Data by Lou DiGiacomo, VP of Product In the AdTech industry, low match rates are a major problem that can lead...
Unmasking the Power Imbalance between Advertisers and Tech Giants by Lou DiGiacomo, VP of Product The Walled Garden Dilemma Both first-party data and the AdTech...
Embracing a Holistic Approach for Enhanced Marketing Success Traditional digital marketing attribution models often leave marketers wanting more, as they fail to capture the essence...