By: Amol Waishampayan, Chief Product Officer

A Next-Level Tool Can Ignite Your Marketing Efforts

Google Analytics 4 (GA4) — and Universal Analytics before that (RIP) — has been a great free beginner tool since its release. While it promised a new era of analytics, though, the reality has been a mixed bag of experiences. Some marketers see it as a step forward, but many are finding themselves entangled in a web of complexities and limitations. I want to shed light on the key issues that have been a thorn in the side of marketers and how fullthrottle.aiTM offers a more effective, privacy-first alternative for data analytics. 

Key takeaways: 

  1. GA4 has several limitations, including data discrepancies, a steep learning curve, and reduced customization options, which make it challenging for marketers to rely on it for comprehensive analytics. 
  2. fullthrottle.aiTM is more than a Google Analytics alternative; it amplifies GA4's capabilities by providing household-based marketing, offering a more granular and precise understanding of the buyer's journey. 
  3. fullthrottle.aiTM transforms on-site traffic into addressable households, allowing for targeted and effective multi-channel marketing strategies. 
  4. The platform ties all marketing activities back to specific business transactions, providing invaluable data for ROI analysis and future strategy planning. 
  5. fullthrottle.aiTM seamlessly integrates with GA4, filling its gaps and providing a 360-degree view of your marketing efforts, enabling smarter decision-making. 

The Complaints Against GA4 

Data Discrepancies and Disruptions 

One of the most glaring issues with GA4 is its inconsistency in data reporting. Marketers have reported discrepancies between the data shown in GA4 and Universal Analytics, making it challenging to rely on GA4 for accurate insights. The new data model and measurement protocol have also led to disruptions in data flow, causing headaches for those who depend on real-time analytics for decision-making. 

Learning Curve and Interface Complexity 

GA4 has introduced a completely revamped user interface, which, although modern, has a steep learning curve. Marketers who were comfortable with the Universal Analytics interface find themselves spending excessive time learning the ropes of GA4. The complexity of the new interface has been a significant barrier to its adoption, hindering its usability for quick and effective analytics. 

Limited Historical Data 

A massive drawback of GA4 is its lack of backward compatibility with historical data from Universal Analytics. This limitation makes it difficult to conduct trend analyses and track long-term performance metrics, which are essential for any marketing strategy. The inability to integrate past data effectively renders GA4 less useful for businesses that rely on historical insights. When that hit everyone midway through the year … let’s just say it hurt.  

Reduced Customization Options 

GA4 has streamlined its approach to event tracking and customization — which, on the surface, seems like a simplification. However, this has come at the cost of reduced customization options. Marketers find it limiting when they can't track specific user actions or tailor analytics to meet individual business needs, making GA4 less flexible than its predecessor. 

Privacy Concerns and Consent Management 

In an era where user privacy is paramount, GA4 has taken steps to enhance data collection and consent management mechanisms. However, these stricter measures have been a double-edged sword. While they address privacy concerns, they also limit the scope of data available for analysis, making it challenging to gain comprehensive insights into user behavior. This leaves marketers scrambling for a Google Analytics alternative that will provide the granularity they need.

Time To Take Control With Full-Journey Analytics 

fullthrottle.aiTM doesn't merely bridge the gap between GA4's limitations and your marketing needs; it fundamentally amplifies your capabilities in a way that respects user privacy and delivers actionable insights. From household-based marketing to real-time multi-channel strategies, fullthrottle.aiTM enriches the data you collect and use, making it exponentially more valuable for your business.  

By focusing on measurable business transactions and offering unparalleled granularity, the platform propels your analytics from being just informative to being truly transformative. In a world where data is your most valuable asset, aligning with fullthrottle.aiTM ensures that you don't just accumulate data, you leverage it to its fullest potential. 

Ready to get started? Book a demo and see it for yourself.