SmartMail

Direct Mail That Runs on the Same Intelligence as Your Digital Campaigns

Most direct mail programs operate in isolation, separate vendor, separate data, separate reporting. SmartMail is different. It runs inside the fullthrottle.ai^® platform, powered by the same identity graph and behavioral signals driving your digital media, so every household you reach is one your data already knows is in-market.

The result is a direct mail channel that performs with the precision of digital and reports alongside it, without adding another vendor relationship or workflow to manage.

Where Your SmartMail Campaigns Reach

SmartMail delivers to verified, first-party matched households selected from your active first-party audience. Every send is based on real behavioral data, not purchased lists or demographic approximations.

Because audience selection happens inside the fullthrottle.ai^® platform, you get full visibility into who is being targeted and why, with delivery tied directly to the households already active in your campaigns.

Precision Delivery Through First-Party Data:

• Target verified in-market households from your existing first-party audience
• Layer in zip code and regional targeting
• Eliminate reliance on rented or third-party mailing lists
• Drive daily sends based on real-time behavioral signals
• Manage audience selection and delivery from one centralized platform

Unified Media Workflow

SmartMail campaigns are built, launched, and monitored inside the same environment as your CTV, Audio, Display, and online video campaigns. There is no switching between platforms or reconciling reports from different systems. Your team manages everything from one place, with direct mail treated as a first-class channel rather than a separate program.

Cross-Channel Strategy and Performance Visibility

• Build, proof, and activate SmartMail campaigns without leaving the platform
• Align mail delivery with pacing and budget decisions across the full media mix
• View SmartMail performance in context with every other active channel
• Make optimization decisions based on a complete picture, not channel-specific snapshots

Execution and Measurement

Because SmartMail runs inside fullthrottle.ai^®, performance is not estimated after the fact. Mail delivery is connected to first-party data from the start, so when outcomes occur, the platform can attribute them accurately, back to the specific send, the specific audience, and the specific moment in the buyer journey.

First-of-Its-Kind Attribution:

• Connect mail delivery directly to real business outcomes
• Attribute results to specific audience segments and send windows
• Measure SmartMail contribution within the full-funnel campaign view
• Optimize future sends based on performance data, not assumptions