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FEATURED INSIDER NEWS POSTS

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What Is Incrementality in Marketing, and Why Is It the Key to Proving Ad Impact?

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ftai_WEB_Blog_FeaturedImage_AutomotiveDSP_690x350_08-25

Why You Need An Automotive DSP

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ftai_WEB_Blog_FeaturedImage_WhitePaperDSP_689x400_09-25

Why Most Generic DSPs Fail Mid-Market Automotive Brands

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ftai_WEB_Blog_FeaturedImage_WhatIsIncrementality_690x350_10-25
AdTech Playbooks

What Is Incrementality in Marketing, and Why Is It the Key to Proving Ad Impact?

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

Read Article

ftai_WEB_Blog_FeaturedImage_AutomotiveDSP_690x350_08-25
AdTech Playbooks

Why You Need An Automotive DSP

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

Read Article

ftai_WEB_Blog_FeaturedImage_WhitePaperDSP_689x400_09-25
AdTech Playbooks

Why Most Generic DSPs Fail Mid-Market Automotive Brands

Disconnected systems, cookie-based targeting, and delayed attribution make it nearly impossible for dealers to know what’s actually driving showroom traffic or service revenue.

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ftai_WEB_Blog_FeaturedImage_BuildFirstPartyAudiences_690x350_09-25
AdTech Playbooks

How To Build First-Party Audiences That Convert 

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

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AdTech Playbook – Turning Your Actionable First-Party Data into Sales
AdTech Playbooks

Playbook: Turning Your Actionable First-Party Data into Sales

In this playbook, we show you how to run a data-informed marketing campaign built on three core fundamentals: Identify, Market, and Measure.

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AdTech Playbook – Immersive Household Marketing
AdTech Playbooks

Playbook: Immersive Household® Marketing

As cookies deprecate and privacy legislation continues to get stricter, brands, agencies, and media companies will only have a harder time reaching their best customers.

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AdTech Playbook – Democratize Every Publisher’s Access to a Cookieless Future-Proof World
AdTech Playbooks

Playbook: How Publishers Can Seize Market Share in a Post-Cookie Future

Publishers will feel the effects of the demise of cookies, as well as other changes in the advertising landscape. Publishers often rely on third-party audience data to support their business. Small to medium-sized publishers won’t be able to afford the hit that comes with losing these audiences.

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AdTech Playbook – The Power of fullthrottle.ai® Technology
AdTech Playbooks

Playbook: The Power of fullthrottle.ai® Technology

fullthrottle.ai is made to supercharge your marketing and advertising –– all by using first-party data from the future!

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