AdTech Playbooks

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

Disconnected systems, cookie-based targeting, and delayed attribution make it nearly impossible for dealers to know what’s actually driving showroom traffic or service revenue.

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

In this playbook, we show you how to run a data-informed marketing campaign built on three core fundamentals: Identify, Market, and Measure.

As cookies deprecate and privacy legislation continues to get stricter, brands, agencies, and media companies will only have a harder time reaching their best customers.

Publishers will feel the effects of the demise of cookies, as well as other changes in the advertising landscape. Publishers often rely on third-party audience data to support their business. Small to medium-sized publishers won’t be able to afford the hit that comes with losing these audiences.

fullthrottle.ai is made to supercharge your marketing and advertising –– all by using first-party data from the future!