Data

Paying multiple vendors to do the same thing means there are money and people resources being wasted. As a result, AdTech decision-makers need to approach new partners and their technologies with a health dose of criticism.

Letting go of cookies is painful, but it’s for the best and it’s going to be an exciting change to see across all of the digital landscapes.

The cookiepocalypse doesn’t have to be as scary as it seems, as long as you plan ahead.