fullthrottle.ai and HIPAA: Our Compliance Approach for Healthcare and Regulated Brands

fullthrottle.ai is built to make advanced audience intelligence, omnichannel activation, and business-outcome measurement accessible to every brand. For healthcare and other regulated industries, we provide a clear and safe approach to marketing compliance. We do not process Protected Health Information (PHI) and we do not operate as a Business Associate under HIPAA. Our platform is designed so organizations can deploy powerful, privacy-safe advertising without ever exposing sensitive medical data.

What HIPAA Means in a Marketing Context

HIPAA applies only when data directly identifies an individual and reveals a specific health condition, treatment, or billable medical service provided by a Covered Entity. Most advertising signals do not fall into this category when managed properly. Because we do not ingest or handle PHI, HIPAA requirements do not apply to fullthrottle.ai’s systems or workflows.

How Healthcare and Regulated Brands Can Safely Use fullthrottle.ai

Brands in healthcare, wellness, and medical-adjacent verticals can fully leverage fullthrottle.ai’s AI-powered platform while maintaining compliance. Our system provides:

Identity resolution at the household level, avoiding user-level medical inference
AI-driven audience building based on privacy-safe signals such as content engagement, geography, lifestyle, and general behavioral patterns
Omnichannel activation across CTV, audio, display, video, DOOH, and direct mail without the use of PHI
Aggregated, non-medical business-outcome measurement that avoids any patient-level detail

This architecture allows healthcare organizations to reach the right households, drive inquiries or appointment requests, and measure performance while maintaining strict compliance boundaries.

What We Do Not Accept

To protect our customers and ensure regulatory clarity, fullthrottle.ai does not ingest or process:

• Patient or medical records
• Diagnosis codes or condition-specific indicators
• Appointment logs that reveal a medical procedure
• Insurance claims or billing data
• Any field that links an individual to a specific health status, treatment, or provider interaction

If a dataset could reasonably imply PHI, we will not onboard it. Our intake processes, contracts, and automated validation checks prevent sensitive fields from entering the platform.

HIPAA-Safe Marketing Use Cases

• Healthcare systems can reach households researching care options or engaging with wellness content
• Urgent care and telehealth providers can promote convenient access without referencing medical history
• Med-spa and elective procedure providers can target interest-based audiences without sensitive medical data
• Insurance and benefits organizations can educate households about plans without PHI
• Wellness, fitness, and lifestyle brands can run full-funnel campaigns with compliant behavioral signals

All activation and measurement occurs within a cookieless, privacy-forward environment that protects both consumers and advertisers.

Our Commitment to Privacy and Compliance

fullthrottle.ai is built on a privacy-first foundation. We combine strict data intake rules, contractual controls, household-level identity, and compliance-safe measurement to ensure customers can use the platform with confidence. By keeping PHI entirely outside our systems, we enable healthcare and regulated brands to achieve sophisticated marketing outcomes without HIPAA exposure.