908
Live Households Identified587
Households in Discovering Stage307
Households in Evaluating StageThe Goal
For Summit Ridge Home Services, offering services across plumbing, heating, cooling, electrical, drain cleaning, and HVAC, understanding where household demand is developing can be difficult. Engagement can happen across multiple service lines and at different stages of the customer journey, making it harder to determine which households represent the most relevant opportunities for activation.
They needed a clearer way to turn its first-party data and household engagement signals into actionable audiences while gaining greater visibility into where those households were in their journey. Rather than relying on surface-level engagement metrics like website visits and page views alone, the team needed to understand which households were demonstrating intent, what services they were interested in, and how recently they had engaged.
The Challenge
A full-service marketing agency wanted to expand its agency offerings while improving campaign reporting and creating new revenue opportunities through its client deliverables. The agency needed a unified advertising platform that could simplify Connected TV (CTV) and Display campaign management while providing software savings, access to additional audience data, expanded remarketing, and flexible audience targeting.
Beyond expanding its media capabilities, the agency needed a more efficient way to move from audience identification to campaign activation without managing multiple disconnected platforms. They also wanted more granular campaign reporting and closed-loop attribution to provide clients with greater visibility into campaign performance and more measurable business outcomes.
The Results
Following onboarding with fullthrottle.ai®, the agency launched client campaigns within one month and quickly expanded its use of fullthrottle.ai’s unified Using fullthrottle.ai’s single, white-label platform, the brand turned its first-party data and household signals into actionable audience opportunities. The platform
- Identified 908 live households for activation
- Provided customer journey intelligence that showed 587 households in the discovering stage, 307 evaluating, and 14 committing.
This gave Summit Ridge Home Services a more actionable view of demand and the ability to understand where households were within the path to purchase.
fullthrottle.ai® also provided greater visibility into what was driving household intent and when that engagement occurred. Audiences were identified across specific service categories, including cooling, electrical, drain cleaning, heating, HVAC, plumbing, residential, and commercial services. The platform also surfaced 234 households that had engaged within the previous 30 days, 253 within 31-60 days, 238 within 61-90 days, and 165 within 91-120 days, helping the brand distinguish recent engagement from longer-term opportunities.
By connecting first-party audience generation, addressable advertising activation, and customer journey intelligence within one platform, fullthrottle.ai® gave the brand a clearer path from household signals to media action. Rather than leaving valuable first-party data siloed, the brand could build and activate addressable audiences while using household-level intelligence to inform its strategy, creating a more connected approach to reaching households across the customer journey.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation
A First-party audience intelligence helped the brand identify 908 live households showing intent across its home services categories, creating actionable audiences for activation.
Addressable Advertising Activation
Household-level audiences gave the brand addressable opportunities to reach in-market households across media based on demonstrated service interest and engagement.
Customer Journey Intelligence:
Household signals were organized across Discovering, Evaluating, and Committing stages, giving the brand a clearer view of where audiences were in the customer journey and where demand was developing.
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Disclaimer: Company name adjusted to protect advertiser data