Success Story

fullthrottle.ai’s AdTech Uses Data-Informed Campaigns to Prove Incrementality

Dealerhsip

Up 36%

Retails Sales

Up 30%

Dealer Visits

Up 61%

Vehicle Detail Page Visits

Up 32%

Website Leads

In a highly competitive automotive market, our client faced the difficult task of standing out against a National OEM program that dominated advertising efforts with substantial reach and resources. To compete effectively, we needed a smarter, more precise approach that would not only match but outperform the benchmark results set by this well-established campaign. Leveraging fullthrottle.ai’s advanced data-informed media strategies and cutting-edge AdTech, we developed and executed targeted campaigns designed to deliver highly relevant audience engagement. Our goal was to maximize impact by using the best-in-market audience data and analytics to reach potential buyers more effectively and influence their purchase decisions.


The impact of our data-driven approach was clear and compelling. In regions where we deployed fullthrottle.ai’s targeted campaigns, performance metrics—including sales and website traffic—increased significantly and showed a consistent upward trend. Meanwhile, regions that continued relying on traditional methods without leveraging our AdTech experienced declining results. This stark contrast highlighted the incremental value brought by our audience-driven marketing strategies. Moreover, these positive outcomes were not isolated; similar campaigns across multiple markets demonstrated consistent success, proving that fullthrottle.ai’s platform delivers scalable, measurable improvements. Ultimately, our approach enabled the client to gain a competitive edge, driving incremental growth where it mattered most.

fultthrottle.ai Campaign vs. Nation OEM Benchmarks