17.830
Identified Prospective Students in Three Months1,540
Households Identified65% to 85%
Month Over Month IncreaseThe Challenge
A public community college wanted to increase local enrollment without using digital advertising.
The Results
During this campaign, returning households of prospective students increased month over month from 65% to 85%.
Our SmartMail marketing identified, re-engaged, and nurtured 1,540 households along their
path to enrollment.
Of the mailer recipient households, one in three enrolled, a total of 18% of their fall class.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
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Audience Generation
Identifying and transforming their website traffic into household addressable audiences, fullthrottle.ai® identified 17,390 households of prospective students.
SmartMail
Our AI-powered platform identified the highest propensity households each month and sent a total of 4,486 luxury mailers during a three-month campaign.
All Features Used in This Campaign
SmartMail
Increase Your Enrollments
Identify Prospective Students, Immerse Households and Influence Decisions with fullthrottle.ai®