In this webinar, industry leaders discuss the evolving home services marketing landscape, covering lead generation strategies, CRM technology, performance measurement, and emerging trends shaping the industry. The conversation also explores the growing role of AI, automation, and machine learning, including practical considerations for businesses looking to adopt new technologies while building a sustainable foundation for future growth.

Whether you’re a marketer, agency, or home services business owner, you’ll gain insights into improving marketing performance, adapting to industry changes, and identifying opportunities to stay competitive in an increasingly technology-driven marketplace.

Hear real stories and candid lessons from buyers, lead vendors, and installers, recorded live at LeadsCon 2025. You’ll learn why many home service brands diversify their lead sources, and how performance-based deals tie vendor payment to actual appointments and sales instead of raw lead volume. You’ll also see easy first steps into AI, like automated texting and after-hours voice agents, plus why comparing your conversion rates to a peer’s can mislead you when your marketing mix is different. Walk away with ideas for testing new lead sources, scoring leads at each stage of the funnel, and growing into new service lines, so you can make smarter budget decisions and build a steadier, more predictable pipeline.